Master of Science in Strategic Management and Digital Marketing
University of Malta
Information last verified July 2026
Program Overview
The MSc in Strategic Management and Digital Marketing equips you with the skills and knowledge to excel as a leader in the evolving digital landscape. By combining a robust foundation in strategic management with cutting-edge digital marketing expertise, this programme prepares you to design and implement impactful, data-driven strategies that drive success in today's digital economy.Through a blend of theory and practice, you will gain insights into real-world success stories and develop the ability to innovate using advanced tools and techniques. This MSc is tailored to meet the demands of employers seeking marketing professionals who can navigate complex business environments and harness digital opportunities to create measurable value.Graduates of this programme will emerge as agile, forward-thinking marketing managers ready to shape the future of digital marketing and lead organisational growth in competitive global markets. The MSc in Strategic Management and Digital Marketing equips you with the skills and knowledge to excel as a leader in the evolving digital landscape. By combining a robust foundation in strategic management with cutting-edge digital marketing expertise, this programme prepares you to design and implement impactful, data-driven strategies that drive success in today's digital economy.Through a blend of theory and practice, you will gain insights into real-world success stories and develop the ability to innovate using advanced tools and techniques. This MSc is tailored to meet the demands of employers seeking marketing professionals who can navigate complex business environments and harness digital opportunities to create measurable value.Graduates of this programme will emerge as agile, forward-thinking marketing managers ready to shape the future of digital marketing and lead organisational growth in competitive global markets.
Career Opportunities
Graduates of the MSc in Strategic Management and Digital Marketing are prepared for leadership roles in digital marketing and strategy-driven industries. Career paths include Digital Marketing Manager, Advertising Strategist, and eCommerce Manager, where they lead campaigns, optimize digital channels, and enhance customer experiences. With expertise in analytics and emerging technologies, they can excel as Marketing Technologists or Digital Analytics Specialists. The programme also supports careers in consulting, entrepreneurship, international marketing, and project management. Additionally, it provides a strong foundation for further research or academic pursuits in strategic management and digital marketing.
Program Curriculum
Year 1 In addition to the 60 ECTS credits (compulsory and elective study-units) assigned to the programme of study for the course, students shall be required to register for a supplementary study-unit. Semester 1 Compulsory Units (All students must register for this/these unit/s) MGT5204 Management Science and Decision Analysis 5 ECTS MGT5207 Strategic Management and Enterprising 5 ECTS MGT5208 Cognitive Heuristics and Judgment in Managerial Decision Making 5 ECTS MRK5011 Advanced Digital Marketing Strategy 5 ECTS MRK5812 Digital Analytics for Marketing Management 5 ECTS MRK5813 Digital Marketing Channels 5 ECTS Supplementary Unit MRK3704 Advanced Research Methods 4 ECTS Semester 2 Compulsory Units (All students must register for this/these unit/s) MGT5202 Strategic HR and Organisational Behaviour 5 ECTS MRK5013 Online Advertising 5 ECTS Elective Units (Elective units are offered subject to availability, a minimum number of student registrations and time-table constraints) There are four streams of study-units; two streams pertaining to the Marketing stream and another two streams pertaining to the Management stream. Students are to select 1 study-unit from each elective block as indicated below. Marketing Pair 1: Students are required to choose ONE elective study-unit from the following. MRK5021 Strategic SEO and Content Marketing 5 ECTS MRK5022 Retail and eCommerce 5 ECTS Marketing Pair 2: Students are required to choose ONE elective study-unit from the following. MRK5014 Internationalization: Decisions and Strategies 5 ECTS MRK5827 Cooperation and Competition in Complex Markets 5 ECTS Management Pair 1: Students are required to choose ONE elective study-unit from the following. BEM5107 Project Management and Design 5 ECTS MGT5205 Service Design and Operations Strategy 5 ECTS Management Pair 2: Students are required to choose ONE elective study-unit from the following. BEM5108 Applied Emerging Technologies 5 ECTS MGT5203 People Performance Metrics 5 ECTS Year 2 Se
Admission Requirements
Applicants must be in possession of: Refer to the list of country-specific qualifications the degree of Bachelor of Commerce from this University, in the same or in related areas of study as one of the areas of study applied for, obtained with at least Category II or the degree of Bachelor of Commerce (Honours) from this University, in the same or in related areas of study as one of the areas of study applied for, obtained with at least Second Class Honours. The Board may also consider applicants in possession of the degree obtained with Third Class Honours, provided that applicants have obtained other qualifications, including relevant work experience, following their first cycle degree or the degree of Bachelor of Science (Honours) in Business and IT from this University, obtained with at least Second Class Honours or the degree of Bachelor of Science in Business and Computing from this University, obtained with at least Category II and with a minimum average of 65% in the Business area. The Board may also consider applicants in possession of the degree obtained with Category III, provided that applicants have obtained other qualifications, including relevant work experience, following their first cycle degree or a first cycle degree from this University obtained with at least Second Class Honours or Category II in an area deemed appropriate by the Board. Applicants shall be required to submit a portfolio covering at least twelve months of relevant and related experiences. Such applicants may also be required to attend an interview to allow the Board to assess their suitability to follow the Course with profit or a first cycle degree from any university that is equivalent to the qualifications set out in paragraphs (a) to (e). In appropriate cases, the Board may require students admitted to the Course to follow and pass supplementary study-units to which a maximum of 12 ECTS credits are assigned, in addition to the programme of study. You are viewing the entry req
Tuition & Financial Information
Tuition Fee
€10,800 (Non-EU)
About University of Malta
University of Malta
Msida, Malta
TheUniversity of Malta(Maltese:L-Università ta' Malta;UM; formerlyUOM) is apublic research universityin the towns ofMsidaandValletta, Malta. It serves as theflagshipandnational universityof...
University Profile- Start Date October
- Language English
- Duration 2 years
- Credits 90
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