Program Overview
The Consumer Analytics and Marketing Strategy at University of Leeds is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Consumer Analytics and Marketing Strategy programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Location: Leeds, United Kingdom
Career Opportunities
Graduates of the Consumer Analytics and Marketing Strategy programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Compulsory modules
- Applied GIS and Retail Modelling
- Big Data and Consumer Analytics
- Business Analytics and Decision Science
- Consumer Behaviour
- Consumer Data Analysis and Visualisation
- Direct, Digital and Interactive Marketing
- Marketing Research Consultancy Project
- Marketing Strategy
- Predictive Analytics
- Compulsory Dissertation or Consultancy Project
- Applied Population and Demographic Analysis
- Corporate Social Responsibility and Sustainability
- Internal Communications and Change Management
Admission Requirements
Academic Requirements
- You should have a bachelor degree (2:1 or higher) in any subject.
- If you are not from the UK please visit equivalent qualifications to find out about entry requirements from non-UK countries.
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Detailed tuition information is not available. Please contact the university for the most current tuition and fee information.
Application Deadline
Please contact the university for application deadline information.
About University of Leeds
University of Leeds
Leeds, United Kingdom
University of Leeds is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields. The...
University Profile- Language English
- Duration 12 months