Marketing Strategy and Data Analytics
PSB Paris School of BusinessProgram Overview
The Marketing Strategy and Data Analytics at PSB Paris School of Business is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing Strategy and Data Analytics programme are well-prepared for careers in academia, industry, government, and the private sector across France and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6
- Tuition: EUR 12,750 (Tuition (Year)) — International students; EUR 12,750 (Tuition (Year)) — National students
- Location: Paris, France
Career Opportunities
Graduates of the Marketing Strategy and Data Analytics programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Business Core
- Leadership & Professional Skills Modules
- Advanced Core Component
- ElectivesOnline Courses
Admission Requirements
Academic Requirements
The program is designed for individuals who have successfully completed undergraduate studies and who wish to pursue post-graduate education to deepen their field of expertise and gain exposure to international working environment.
Applicants must demonstrate a sufficient level of English through the submission of an IELTS score of 6 or a TOEFL score of 80.
English Proficiency: IELTS 6 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 12,750 (Tuition (Year)) — International students; EUR 12,750 (Tuition (Year)) — National students
Tuition fees: EUR 12,750 (Tuition (Year)) — International students; EUR 12,750 (Tuition (Year)) — National students
IELTS requirement: 6
Financial Aid & Scholarships
Contact PSB Paris School of Business directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About PSB Paris School of Business
PSB Paris School of Business
Paris, France
The Paris School of Business (PSB), formerly ESG Management School, is a business school and a grande école located in Paris and Rennes in France. It offers BBA, MBA, MSc, MIM, DBA, and executive...
University Profile- Language English
- Duration 12 months
