Program Overview
The Marketing at Griffith University is a Master programme in Business & Management over 12 months, delivered Hybrid. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Australia and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: Hybrid
- English requirement: IELTS 6.5
- Tuition: AUD 29,500 (Tuition (Year)) — International students; AUD 25,000 (Tuition (Year)) — National students
- Location: Brisbane, Australia
Career Opportunities
Graduates of the Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Advanced Consumer Behaviour
- Strategic Marketing
- Brand Strategy and Management
- Integrated Marketing Communication
- Evaluating Marketing Performance
- Market Research
Admission Requirements
Academic Requirements
To be eligible for admission to the Master of Marketing program, a student must:
- hold a bachelor degree in a related discipline from a recognised University (or another tertiary education institution of equivalent standing) with a minimum grade point average of 4.0 (using a 7.0 scale)
- hold a Graduate Certificate in Marketing, or equivalent Level 8 qualification in a related field, from a recognised University (or another tertiary education institution of equivalent standing) with a minimum grade point average of 4.0 (using a 7.0 scale). These students may be eligible for up to 40 credit point Advanced Standing as determined by the Program Director in accordance with University policy.
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
AUD 29,500 (Tuition (Year)) — International students; AUD 25,000 (Tuition (Year)) — National students
Tuition fees: AUD 29,500 (Tuition (Year)) — International students; AUD 25,000 (Tuition (Year)) — National students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact Griffith University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Griffith University
Griffith University
Brisbane, Australia
Griffith University is a public research university in South East Queensland on the east coast of Australia. The university was founded in 1971, but was not officially opened until 1975. The...
University Profile- Application Deadline 2031-01-18
- Start Date 2018-02-27
- Language English
- Duration 12 months
