Program Overview
The Advertising and Marketing at University of Leeds is a MA programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Advertising and Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Location: Leeds, United Kingdom
Career Opportunities
Graduates of the Advertising and Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Consumer Behaviour
- Marketing Communication
- Advertising
- Global Strategic Marketing
- Media Planning and Strategy
- Public Relations and Corporate Communications
- Marketing Research
- Professional Skills and Employability
- Dissertation OR Marketing Consultancy Project
- Brand Management and Corporate Identity
- Sales Promotion and Sponsorship
- Social Media Marketing
- Direct, Digital and Interactive Marketing
Admission Requirements
Academic Requirements
You need the following GPA score:
Applicants for graduate programs must have the equivalent of a bachelor\xe2\x80\x99s degree with a minimum GPA equivalent to Upper Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).
Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).
A bachelor degree with a 2:1 (hons) in any subject.
The course is most suitable for those who have a general business or non-business background, but we welcome applications from those who have previously studied marketing.
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Detailed tuition information is not available. Please contact the university for the most current tuition and fee information.
Application Deadline
2031-08-18
About University of Leeds
University of Leeds
Leeds, United Kingdom
University of Leeds is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields. The...
University Profile- Application Deadline 2031-08-18
- Start Date 2018-09-25
- Language English
- Duration 12 months