Program Overview
The Global Marketing at University of York is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Global Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: GBP 19,550 (Tuition (Year)) — International students; GBP 8,790 (Tuition (Year)) — EU/EEA students
- Location: York, United Kingdom
Career Opportunities
Graduates of the Global Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Global Marketing
- International Business Strategy
- Marketing Research and Analytics in a Global Environment
- Digital Marketing Strategy
- Ethical Marketing and Sustainability
- Qualitative Research Methods
Admission Requirements
Academic Requirements
You should have, or be about to complete a 2:1 undergraduate degree (or equivalent qualification). This can be in any subject, though we may give preference to applicants with knowledge of marketing and/or business management.
Alternatively, we may accept a 2:2 undergraduate degree supported by professional qualifications or at least one year of relevant work experience.
Other qualificationsIf you earned your undergraduate degree outside of the UK, you should check that it is equivalent to a 2:1. Our country-specific pages can help you to find out.
English languageIf English isn\'t your first language you may need to provide evidence of your English language ability. We accept the following qualifications:
- IELTS: 6.5, with a minimum of 6.5 in Writing and no less than 6.0 in all other components
- PTE: 61, with a minimum of 61 in Writing and no less than 55 in all other components
- CAE and CPE (from January 2015): 176, with a minimum of 176 in Writing and no less than 169 in all other components
- CAE (before January 2015): 65, with \'Good\' in Writing
- CPE (before January 2015): C
- TOEFL: 87, with a minimum of 23 in Writing and a minimum of 21 in all other components
- Trinity ISE: level 3 with Merit in all components
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
GBP 19,550 (Tuition (Year)) — International students; GBP 8,790 (Tuition (Year)) — EU/EEA students
Tuition fees: GBP 19,550 (Tuition (Year)) — International students; GBP 8,790 (Tuition (Year)) — EU/EEA students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact University of York directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About University of York
University of York
York, United Kingdom
TheUniversity of York(abbreviated asEbororYorkforpost-nominals) is acollegiatepublicresearch universityinYork, England. Established in 1963, the university has expanded to more than thirty...
University Profile- Application Deadline Jun, 2027
- Start Date Sep, 2026
- Language English
- Duration 12 months
