Program Overview
The Marketing at University of Newcastle is a Master programme in Business & Management over 12 months, delivered Hybrid. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Australia and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: Hybrid
- English requirement: IELTS 6.5
- Tuition: AUD 33,600 (Tuition (Year)) — International students; AUD 20,760 (Tuition (Year)) — National students
- Location: Newcastle, Australia
Career Opportunities
Graduates of the Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- marketing management and planning
- customer decision making and behavior
- global marketing strategy and planning
- managing under uncertainty
- foundations of business analysis
- digital marketing
- services and relationship marketing management
- integrated marketing communications
- brand development and marketing
Admission Requirements
Academic Requirements
There are two pathways into the Master of Marketing.
Direct entry into the Masters Program (120 units) will be available for applicants who have:
- 3 year Bachelors Degree in the discipline; or
- 3 year Bachelors Degree not in the discipline + 1 year relevant business experience; or
- At least 7 years business experience, including 2 years in a management position.
Students entering via this pathway are able to complete 4 courses per trimester, and are able to complete courses in any sequence they wish, that is consistent with course prerequisites. Applicants with an Honours degree in the cognate area or equivalent relevant qualifications at level 8 or above will be given appropriate recognition of prior learning.
The alternate pathway is through the Graduate Certificate (40 units) which will be available for applicants who have:
- 3 year Bachelors Degree not in the discipline; or
- 3 year Diploma in the discipline; or
- 3 year Diploma not in the discipline + 1 year relevant business experience; or
- 2 year Diploma in the discipline + 2 years relevant business experience; or
- 2 year Diploma not in the discipline + 3 years relevant business experience; or
- At least 5 years business experience.
Students entering via this pathway will be required to:
- Complete the Graduate Certificate over a minimum of two trimesters (typically 20 units per trimester); and
- Successfully complete a \xc2\x93Business Academic Skills Program\xc2\x94 (BASP) which will be of 6 weeks duration. The BASP will be non-fee based and can be completed concurrently with courses in the Graduate Certificate.
Only after the successful completion of the Graduate Certificate and the academic skills program will students be eligible to formally enrol in the Masters Program.
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
AUD 33,600 (Tuition (Year)) — International students; AUD 20,760 (Tuition (Year)) — National students
Tuition fees: AUD 33,600 (Tuition (Year)) — International students; AUD 20,760 (Tuition (Year)) — National students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact University of Newcastle directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About University of Newcastle
University of Newcastle
Callaghan, Australia
University of Newcastle is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields. The...
University Profile- Application Deadline 2022-01-18
- Start Date 2018-02-01
- Language English
- Duration 12 months
