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Bologna Business School logo

Marketing

Bologna Business School
Information last verified July 2026
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Tuition EUR 14,800 (Tuition (Year)) — International students; EUR 14,800 (Tuition (Year)) — EU/EEA students
Degree Master
Duration 12 months
Deadline Nov, 2026
Delivery On-campus
Location Bologna, Italy
Language English

Program Overview

The Marketing at Bologna Business School is a Master programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Italy and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 12 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. Tuition: EUR 14,800 (Tuition (Year)) — International students; EUR 14,800 (Tuition (Year)) — EU/EEA students
  5. Location: Bologna, Italy

Career Opportunities

Graduates of the Marketing programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Business And Trade Marketing
  2. Corporate Communication
  3. Digital Interactive Marketing
  4. Industry Structure Of Digital Communication
  5. Information Systems And Databases
  6. Integrated Communication Planning
  7. Marketing & Marketing Research
  8. Search Marketing And Web Analytics
  9. Strategic Accounting
  10. Strategic Positioning And On-offline Reputation
  11. Web Technologies

Admission Requirements

Academic Requirements

For the registration it is necessary:

  • a Bachelor’s Degree (must be obtained by the enrollment deadline)
  • English language proficiency
  • Admission to the program is subject to the positive assessment of your individual interview and English test, if it’s not the candidate’s native language.
Documents
  • CV
  • Degree certificate with accompanying transcript
  • Photocopy of you ID or passport
  • Motivation letter
  • Reference letter(s) (optional but advised)
  • Signed copies of your enrolment summary sheet and receipt for the application fee (both are downloadable from ‘studenti online’ website following registration)

Tuition & Financial Information

Tuition Fee

EUR 14,800 (Tuition (Year)) — International students; EUR 14,800 (Tuition (Year)) — EU/EEA students

Tuition fees: EUR 14,800 (Tuition (Year)) — International students; EUR 14,800 (Tuition (Year)) — EU/EEA students

Financial Aid & Scholarships

Contact Bologna Business School directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About Bologna Business School

Bologna Business School logo

Bologna Business School

Bologna, Italy

Bologna Business School(formerly known as Alma Graduate School) is the business school of theUniversity of Bologna.

University Profile
Application Information
  • Application Deadline Nov, 2026
  • Start Date Dec, 2026
  • Language English
  • Duration 12 months
Apply Now
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