Program Overview
The Marketing at Bologna Business School is a Master programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Italy and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- Tuition: EUR 14,800 (Tuition (Year)) — International students; EUR 14,800 (Tuition (Year)) — EU/EEA students
- Location: Bologna, Italy
Career Opportunities
Graduates of the Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Business And Trade Marketing
- Corporate Communication
- Digital Interactive Marketing
- Industry Structure Of Digital Communication
- Information Systems And Databases
- Integrated Communication Planning
- Marketing & Marketing Research
- Search Marketing And Web Analytics
- Strategic Accounting
- Strategic Positioning And On-offline Reputation
- Web Technologies
Admission Requirements
Academic Requirements
For the registration it is necessary:
- a Bachelor\xc2\x92s Degree (must be obtained by the enrollment deadline)
- English language proficiency
- Admission to the program is subject to the positive assessment of your individual interview and English test, if it\xc2\x92s not the candidate\xc2\x92s native language.
Documents
- CV
- Degree certificate with accompanying transcript
- Photocopy of you ID or passport
- Motivation letter
- Reference letter(s) (optional but advised)
- Signed copies of your enrolment summary sheet and receipt for the application fee (both are downloadable from \xc2\x91studenti online\xc2\x92 website following registration)
Tuition & Financial Information
Tuition Fee
EUR 14,800 (Tuition (Year)) — International students; EUR 14,800 (Tuition (Year)) — EU/EEA students
Tuition fees: EUR 14,800 (Tuition (Year)) — International students; EUR 14,800 (Tuition (Year)) — EU/EEA students
Financial Aid & Scholarships
Contact Bologna Business School directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Bologna Business School
Bologna Business School
Bologna, Italy
Visit the university profile page to learn more about this institution.
University Profile- Application Deadline 2014-11-17
- Start Date 2017-12-01
- Language English
- Duration 12 months
- Credits 6
