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Tuition EUR 12,000 (Tuition (Year)) — International students; EUR 7,000 (Tuition (Year)) — EU/EEA students
Degree MSc
Duration 12 months
Delivery On-campus
Location Castletroy, Ireland
Language English

Program Overview

The Marketing at University of Limerick is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Ireland and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 12 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. English requirement: IELTS 6.5
  5. Tuition: EUR 12,000 (Tuition (Year)) — International students; EUR 7,000 (Tuition (Year)) — EU/EEA students
  6. Location: Limerick, Ireland

Career Opportunities

Graduates of the Marketing programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Consumption & Consumer Culture
  2. Research Philosophy & Methodology In Marketing
  3. Marketing Theory
  4. Marketing & Society
  5. Marketing Leadership
  6. Ethnography For Consumer Research
  7. Strategic Marketing Decision Making
  8. Marketing In Popular Culture
  9. Digital And Social Media Marketing
  10. Research Paper

Admission Requirements

Academic Requirements

You need the following GPA score:

Required score: Upper Second Class

Applicants for graduate programs must have the equivalent of a bachelor\xe2\x80\x99s degree with a minimum GPA equivalent to Upper Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

Entry Requirements:

Applicants will possess a minimum 2:2 honours primary degree in a relevant discipline. The nature of the programme allows for consideration of applicants from a range of cognate disciplines (for example, business studies, cultural studies, media studies, sociology etc.) where they will have been exposed to learning with regard to the discipline and practice of Marketing and/or consumer society (for example, business, finance, economics, social science and mathematics). An interview may form part of the application process. Applicants who cannot satisfy the minimum 2:2 honours primary degree requirement may be accepted on the basis of relevant professional experience.

English Proficiency: IELTS 6.5 or equivalent.

Tuition & Financial Information

Tuition Fee

EUR 12,000 (Tuition (Year)) — International students; EUR 7,000 (Tuition (Year)) — EU/EEA students

Tuition fees: EUR 12,000 (Tuition (Year)) — International students; EUR 7,000 (Tuition (Year)) — EU/EEA students

IELTS requirement: 6.5

Financial Aid & Scholarships

Contact University of Limerick directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About University of Limerick

University of Limerick logo

University of Limerick

Castletroy, Ireland

University of Limerick is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields. The...

University Profile
Application Information
  • Start Date May 2025
  • Language English
  • Duration 12 months
Apply Now
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