Program Overview
The Innovation and Tourism Marketing at UCAM - Catholic University of Murcia is a Master programme in Business & Management taught in English, Spanish over 12 months, delivered Online. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Innovation and Tourism Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Spain and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English, Spanish
- Study mode: Online
- Tuition: EUR 5,900 (Tuition (Full programme)) — International students; EUR 5,900 (Tuition (Full programme)) — EU/EEA students
Career Opportunities
Graduates of the Innovation and Tourism Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- The new global tourism environment
- Innovation: a reality in the tourism sector
- Innovation applied to tourism business models
- Innovation and creativity applied to the generation of value
- Innovation in tourism processes
- Innovation applied to the management of tourism businesses
- Technologies applied in tourism
- Public support for the development of technology in tourism
- Knowledge and management of customers and markets
- Innovation and tourism marketing management
- Internship
- Theoretical and practical seminar
- Final project
Admission Requirements
Academic Requirements
If you have completed a Higher Education Degree, it is time to perfect your formation with a Master\xc2\x92s Degree at UCAM. Here you will find information about the Admission Process and the simple steps you have to take to make your enrollment as easy as possible. Depending on your country of origin, the bureaucracy can be long and problematic, but we are totally available to help you by phone.
- Documents to be scanned and sent in pdf format
- Candidate contacted for Skype interview
- UCAM issues Conditional Offer Letter
- Online pre-registration
- Legalization/translation of documents - when required
- UCAM issues acceptance letter
- Formal acceptance
Tuition & Financial Information
Tuition Fee
EUR 5,900 (Tuition (Full programme)) — International students; EUR 5,900 (Tuition (Full programme)) — EU/EEA students
Tuition fees: EUR 5,900 (Tuition (Full programme)) — International students; EUR 5,900 (Tuition (Full programme)) — EU/EEA students
Financial Aid & Scholarships
Contact UCAM - Catholic University of Murcia directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About UCAM - Catholic University of Murcia
UCAM - Catholic University of Murcia
Murcia, Spain
Visit the university profile page to learn more about this institution.
University Profile- Language English, Spanish
- Duration 12 months
- Credits 60
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