Integrated Marketing Communication
Universiti Sains MalaysiaProgram Overview
The Integrated Marketing Communication at Universiti Sains Malaysia is a Master programme in Business & Management over 18 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Integrated Marketing Communication programme are well-prepared for careers in academia, industry, government, and the private sector across Malaysia and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 18 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6
- Tuition: USD 7,109 (Tuition (Module)) — International students; USD 4,356 (Tuition (Module)) — National students
- Location: George Town, Malaysia
Career Opportunities
Graduates of the Integrated Marketing Communication programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Principles and Practices of IMC
- Consumer Psychology
- Marketing Management
- Research Methods in IMC
- Brand Management
- Data Analysis in IMC
- Public Relations Management
- Message Design in IMC
- International Advertising
- Issues in IMC
- Management of Media Strategies
- IMC Research Project
Admission Requirements
Academic Requirements
- A relevant first degree or equivalent, from a recognized university with CGPA of 2.75 and above. Applicants with CGPA of 2.50-2.74 or without relevant degree are also invited to apply, but they must possess experience in the field for at least 2 years.
- Foreign applicants should have English proficiency of TOEFL (550) or IELTS Band 6. No MUET requirement for local students.
English Proficiency: IELTS 6 or equivalent.
Tuition & Financial Information
Tuition Fee
USD 7,109 (Tuition (Module)) — International students; USD 4,356 (Tuition (Module)) — National students
Tuition fees: USD 7,109 (Tuition (Module)) — International students; USD 4,356 (Tuition (Module)) — National students
IELTS requirement: 6
Financial Aid & Scholarships
Contact Universiti Sains Malaysia directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Universiti Sains Malaysia
Universiti Sains Malaysia
George Town, Malaysia
Universiti Sains Malaysia(Malayfor'Malaysia Science University',abbreviated asUSM) is a public research university inMalaysia. Founded on 1 June 1969 as a statutory body with its own constitution,...
University Profile- Language English
- Duration 18 months
