Program Overview
The Integrated Marketing Communications at Roosevelt University is a MSc programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Integrated Marketing Communications programme are well-prepared for careers in academia, industry, government, and the private sector across United States and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: USD 22,000 (Tuition (Year)) — International students
- Location: Chicago, United States, United States
Career Opportunities
Graduates of the Integrated Marketing Communications programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Brand Marketing and Communications
- Methods of Integrated Marketing Communications
- Marketing Communications Research
- Brand Planning and Message Strategy
- Ethics and Society
- Multicultural Marketing Communications
- Campaign Planning
- Media Planning
- Account Planning
- Customer Relationship Marketing
- Public Relations
- Consumer and Trade Promotions
- Internet Marketing Communications
- Creative Campaigns
- Publication Design
- Social Media Marketing Communications
- Crisis Communications
- International Study Excursion
Admission Requirements
Academic Requirements
You need the following GPA score:
Applicants for graduate programs must have the equivalent of a bachelor\xe2\x80\x99s degree with a minimum GPA equivalent to 3 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).
Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).
Graduate Direct Entry
- IELTS 6.5 or TOEFL 80
- 3.0 Grade Point Average
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
USD 22,000 (Tuition (Year)) — International students
Tuition fees: USD 22,000 (Tuition (Year)) — International students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact Roosevelt University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Roosevelt University
Roosevelt University
Chicago, United States
Roosevelt University is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields. The...
University Profile- Application Deadline 2021-11-17
- Start Date 2018-01-11
- Language English
- Duration 24 months