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Brand Academy - University of Applied Sciences logo

International Brand Communication

Brand Academy - University of Applied Sciences
Information last verified July 2026
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Tuition EUR 27,360 (Tuition (Full programme)) — International students; EUR 21,360 (Tuition (Full programme)) — EU/EEA students
Degree MA
Duration 24 months
Deadline Sep, 2026
Delivery On-campus
Location Hamburg, Germany
Language English

Program Overview

The International Brand Communication at Brand Academy - University of Applied Sciences is a MA programme in Communications & Media over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of communications & media. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the International Brand Communication programme are well-prepared for careers in academia, industry, government, and the private sector across Germany and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 24 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. English requirement: IELTS 5
  5. Tuition: EUR 27,360 (Tuition (Full programme)) — International students; EUR 21,360 (Tuition (Full programme)) — EU/EEA students
  6. Location: Hamburg, Germany

Career Opportunities

Graduates of the International Brand Communication programme are prepared for diverse careers in communications & media:

  1. Journalist
  2. PR Manager
  3. Content Strategist
  4. Media Producer
  5. Digital Marketing Manager
  6. Communications Officer

Program Curriculum

Course Structure

  1. International Brand Communication
  2. Theories of Media and Communication Science
  3. Creative Conception and Storytelling
  4. English for IBC
  5. Elective Module I – Specialisation*
  6. Consumer Psychology and Insights
  7. International Creative Leadership and Agency Management
  8. Semiotics and Visual Aesthetics
  9. Intercultural Competence
  10. Elective Module II – Specialisation*
  11. International Media Planning and Campaigning Strategies
  12. Open Innovation & Digital Thinking
  13. Brand Agency Simulation Game
  14. Project Work
  15. Elective Module III – Specialisation*
  16. Master’s Thesis

Admission Requirements

Academic Requirements

Key Admission Requirements:

\n
    \n
  • first academic degree/ Bachelor Degree programme rated at least 180 credits\n(ECTS).
    • \n
  • English language\nproficiency at least B2 level (EILTS or TOEFL test)
    • \n
  • entrance interview
    • \n
\n


English Proficiency: IELTS 5 or equivalent.

Tuition & Financial Information

Tuition Fee

EUR 27,360 (Tuition (Full programme)) — International students; EUR 21,360 (Tuition (Full programme)) — EU/EEA students

Tuition fees: EUR 27,360 (Tuition (Full programme)) — International students; EUR 21,360 (Tuition (Full programme)) — EU/EEA students

IELTS requirement: 5

Financial Aid & Scholarships

Contact Brand Academy - University of Applied Sciences directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About Brand Academy - University of Applied Sciences

Brand Academy - University of Applied Sciences logo

Brand Academy - University of Applied Sciences

Hamburg, Germany

Visit the university profile page to learn more about this institution.

University Profile
Application Information
  • Application Deadline Sep, 2026
  • Start Date Oct, 2026
  • Language English
  • Duration 24 months
Apply Now
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