International Marketing and Media Management
HMKW University for Media Communication and BusinessProgram Overview
The International Marketing and Media Management at HMKW University for Media Communication and Business is a MA programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the International Marketing and Media Management programme are well-prepared for careers in academia, industry, government, and the private sector across Germany and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- Location: Köln, Berlin, Germany
Career Opportunities
Graduates of the International Marketing and Media Management programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Law and the Media
- Media Asset Management
- Intercultural Leadership Techniques
- Media Psychology
- Converging Technological Trends
- Business English
- Online Marketing Communication
- Consumer Behavior
- Price and Sales Management
- Emerging Media Markets
- Media Economics
- Digital Transformation
- Market Research
- Business Intelligence, Data Science and Data Visualisation
Admission Requirements
Academic Requirements
- Very good degree in general business administration, specialized area of business administration or communication studies programs (university or university of applied sciences) or
- Very good degree in another economic or social science (university or university of applied sciences) with at least 20 credit points acquired in management related subject
- Successful interview and letter of motivation
- English language skills, at least level B2 (Common European Framework of Reference for Languages, CEFR)
Tuition & Financial Information
Detailed tuition information is not available. Please contact the university for the most current tuition and fee information.
Application Deadline
Please contact the university for application deadline information.
About HMKW University for Media Communication and Business
HMKW University for Media Communication and Business
Berlin, Germany
Visit the university profile page to learn more about this institution.
University Profile- Language English
- Duration 24 months
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