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International University of Applied Sciences Bad Honnef - Bonn logo

Marketing Management

International University of Applied Sciences Bad Honnef - Bonn
Information last verified July 2026
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Tuition EUR 6,390 (Tuition (Semester)) — International students; EUR 5,290 (Tuition (Semester)) — EU/EEA students
Degree MA
Duration 24 months
Delivery On-campus
Location Bad Honnef, Germany
Language English

Program Overview

The Marketing Management at International University of Applied Sciences Bad Honnef - Bonn is a MA programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Marketing Management programme are well-prepared for careers in academia, industry, government, and the private sector across Germany and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 24 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. English requirement: IELTS 6
  5. Tuition: EUR 6,390 (Tuition (Semester)) — International students; EUR 5,290 (Tuition (Semester)) — EU/EEA students
  6. Location: Bad Honnef, Berlin Steglitz, Germany

Career Opportunities

Graduates of the Marketing Management programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Academic research methods
  2. Applied statistics
  3. Strategic aspects of service management
  4. Performance measurement and management
  5. International economic policy
  6. International business ethics
  7. Corporate governance in an international context
  8. International Organizational Behavior
  9. Internal Human Resource Management
  10. International Management Accouting and Control
  11. International Marketing
  12. International Financial Management
  13. International Financial Accounting

Admission Requirements

Academic Requirements

You need the following GPA score:

Required score: 3

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 3 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

4 semester Int. Management Marketing: 
  • Bachelor´s degree (180 ECTS)
  • Minimum grade point average of 3.0 according to the German grading system
2 semester Int. Marketing Management:
  • 240 ECTS from economic undergraduate studies or
  • 210 ECTS from economic undergraduate studies + practical work experience (30 ECTS) or
  • 210 ECTS from non economic undergraduate studies + Path2Master (30 ECTS) or
  • 210 ECTS from non economic undergraduate studies + TASC exam
  • Minimum grade point average of 3.0 according to the German grading system

      English Proficiency: IELTS 6 or equivalent.

      Tuition & Financial Information

      Tuition Fee

      EUR 6,390 (Tuition (Semester)) — International students; EUR 5,290 (Tuition (Semester)) — EU/EEA students

      Tuition fees: EUR 6,390 (Tuition (Semester)) — International students; EUR 5,290 (Tuition (Semester)) — EU/EEA students

      IELTS requirement: 6

      Financial Aid & Scholarships

      Contact International University of Applied Sciences Bad Honnef - Bonn directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

      About International University of Applied Sciences Bad Honnef - Bonn

      International University of Applied Sciences Bad Honnef - Bonn logo

      International University of Applied Sciences Bad Honnef - Bonn

      Bad Honnef, Germany

      IU International University of Applied Sciences is a private for-profit university of applied sciences based in Erfurt, Germany. It opened in 2000 and was formerly known as the International...

      University Profile
      Application Information
      • Start Date Mar, 2027
      • Language English
      • Duration 24 months
      Apply Now
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