Program Overview
The International Marketing at King's College London is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the International Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 7
- Tuition: GBP 24,750 (Tuition (Year)) — International students; GBP 10,500 (Tuition (Year)) — EU/EEA students
- Location: London, United Kingdom
Career Opportunities
Graduates of the International Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Consumer Behaviour
- International Marketing
- Marketing Strategy & Planning
- Marketing Theory & Practice
- Research In Marketing
- Brand Management
- Business To Business Marketing
- Digital Marketing
- International Marketing Communications
- Marketing & Sustainability
- Services Marketing & Retailing
Admission Requirements
Academic Requirements
- 1st Class or good 2:1 class undergraduate degree (65 per cent or above in the UK marking system) or an equivalent overseas qualification in any subject area.
Application procedure
An application fee of \xc2\xa340 applies (non-refundable). Your application will be assessed by academic staff in the department; we aim to process all applications within four to six weeks, but during February, March and holiday periods, applications may take longer to process.
Personal statement and supporting information
A personal statement is required. Please provide a statement that shows how your own interests are linked to the programme. In this statement please describe your academic background, your reasons for applying for this programme and what you hope to gain from it, including any relevant experience, strengths, ambitions or research interests.
Note: while not a requirement, some familiarity with data analysis/statistical software, such as Microsoft Excel, is recommended.
English Proficiency: IELTS 7 or equivalent.
Tuition & Financial Information
Tuition Fee
GBP 24,750 (Tuition (Year)) — International students; GBP 10,500 (Tuition (Year)) — EU/EEA students
Tuition fees: GBP 24,750 (Tuition (Year)) — International students; GBP 10,500 (Tuition (Year)) — EU/EEA students
IELTS requirement: 7
Financial Aid & Scholarships
Contact King's College London directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About King's College London
King's College London
London, England
King's College London is a public research university in London, England. King's was established by royal charter in 1829 under the patronage of King George IV and the Duke of Wellington. In 1836,...
University Profile- Language English
- Duration 12 months
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