Program Overview
The International Master in Marketing at EADA Business School is a Master programme in Business & Management over 11 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the International Master in Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Spain and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 11 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 7
- Tuition: EUR 19,800 (Tuition (Year)) — International students; EUR 19,800 (Tuition (Year)) — EU/EEA students
- Location: Barcelona, Spain
Career Opportunities
Graduates of the International Master in Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Teamwork and Cultural Diversity (EADA-Residential Training Centre)
- Communication Skills (EADA-Residential Training Centre)
- Beginner Spanish course (optional)
- Strategic Management
- Finance and Accounting: Fundamentals for Managers
- International Economy
- 5Cs Analysis and Marketing Metrics
- Consumer Analysis: Understanding Consumer Behaviour
- Market Research
- Strategic Marketing
- Brand Management
- Negotiation Skills (EADA-Residential Training Centre)
- Responsible Marketing
- Markstrat: Competitive Simulation
- Operations and Supply Chain Management
- Product Management
- Distribution
- Shopper and Trade Marketing
- Communication I
- Leadership Skills (EADA-Residential Training Centre)
- Pricing
- Sales Management
- Communication II
- Creativity and Innovation
- CRM
- HawaiianOla
- Dove Lip Balm Marketing Plan
- Repositioning Plan of Juvamine brand in the Spanish Market
Admission Requirements
Academic Requirements
You need the following GMAT score:
The GMAT is specifically designed for admission to business or management schools, and is meant to test how prepared you are for a business degree programme
Average age: 24 years old
1. Register on our online platform to fill out the application form.
2. Upload the following documents onto the online platform:*
Copy of university degree
University transcripts
1 passport photo
2 letters of recommendation
Copy of foreign passport or Spanish ID
CV
The results of the GMAT (min. 650) and the TOEFL (min. IBT 100) or IELTS (min. 7). (TOEFL or IELTS for non-native speakers only.) Our GMAT and TOEFL school code is 7024.
As an alternative to taking the GMAT and TOEFL/IELTS, candidates can take EADAs own test in Barcelona or online. EADAs admission test is aligned with the schools methodology and has three parts: quantitative, verbal and written. It is oriented to problem solving skills and critical thinking and does not aim to replace the GMAT, but rather to provide an accurate prediction of candidates performance in EADAs programmes
3. Complete a personal interview with the programme director.
* Note that admitted candidates wishing to enrol will be required to submit original certified copies of the university degree and transcripts (officially translated into Spanish or English if in another language) and a certified copy of the passport (only for foreign candidates).
English Proficiency: IELTS 7 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 19,800 (Tuition (Year)) — International students; EUR 19,800 (Tuition (Year)) — EU/EEA students
Tuition fees: EUR 19,800 (Tuition (Year)) — International students; EUR 19,800 (Tuition (Year)) — EU/EEA students
IELTS requirement: 7
Financial Aid & Scholarships
Contact EADA Business School directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About EADA Business School
EADA Business School
Barcelona, Spain
Escuela de negocios acreditada internacionalmente en Barcelona, con foco en formación de directivos mediante MBAs, Masters y posgrados orientados al crecimiento profesional y personal.
University Profile- Start Date Oct, 2026
- Language English
- Duration 11 months
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