Program Overview
The Journalism: Marketing Communications at University of Kansas is a MSc programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Journalism: Marketing Communications programme are well-prepared for careers in academia, industry, government, and the private sector across United States and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- Tuition: USD 924 (Tuition (Credit)) — International students; USD 395 (Tuition (Credit)) — National students
- Location: Lawrence, United States, United States
Career Opportunities
Graduates of the Journalism: Marketing Communications programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Marketing Fundamentals for Communicators (3)
- Financial Fundamentals for Communicators (3)
- Marketing Communications Research (3)
- Capstone Course in Marketing Communications (3)
- Writing for Marketing Communications (3)
- Integrated Marketing Communications & Sales Strategies (3)
- Database Development and Management (3)
- Branding in Marketing Communications (3)
- Creative Process (3)
- Relationship Marketing (3)
- Innovation in the Management of Marketing Communications (3)
- Marketing Ethics (3)
- Technology in Marketing Communications (3)
Admission Requirements
Academic Requirements
Freshmen must:
1. Provide evidence of high school graduation with a curriculum that would prepare you for university studies in your home country
Credentials and Requirements by Country for Freshman Addition to the College of LIberal Arts and Sciences
2. Have a GPA of 2.5 on a 4.0 scale;
3. Submit English proficiency test scores (dependent upon score level, scores are used to either determine English proficiency or to estimate students\' placement in an appropriate level of ESL courses, as needed)
Tuition & Financial Information
Tuition Fee
USD 924 (Tuition (Credit)) — International students; USD 395 (Tuition (Credit)) — National students
Tuition fees: USD 924 (Tuition (Credit)) — International students; USD 395 (Tuition (Credit)) — National students
Financial Aid & Scholarships
Contact University of Kansas directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About University of Kansas
University of Kansas
Lawrence, United States
public research university in Kansas, United States
University Profile- Application Deadline Jan, 2027
- Start Date Aug, 2027
- Language English
- Duration 24 months
