Program Overview
The Marketing Communications at Manchester Metropolitan University is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing Communications programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: GBP 2,400 (Tuition (Module)) — International students; GBP 1,410 (Tuition (Module)) — EU/EEA students
- Location: Manchester, United Kingdom
Career Opportunities
Graduates of the Marketing Communications programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Corporate & brand communications
- Marketing strategy & marketing communications planning
- Segmentation, targeting, positioning
- Integrated marketing communications
- Creativity and developing the creative message
- Direct marketing & loyalty
- Sales promotion
- Public Relations
- Traditional media & media planning
- Digital media & social networking
- Ethics, corporate social responsibility, legal controls, codes of conduct
- Monitoring, control & evaluation of communication tools and campaigns
- Current trends within the marketing communications area
Admission Requirements
Academic Requirements
You need the following GPA score:
Applicants for graduate programs must have the equivalent of a bachelor\xe2\x80\x99s degree with a minimum GPA equivalent to Lower Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).
Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).
Normally a good UK honours degree (minimum 2:2), or international equivalent in any subject. We will also consider your application if you have significant, relevant experience or degree equivalent professional qualifications.
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
GBP 2,400 (Tuition (Module)) — International students; GBP 1,410 (Tuition (Module)) — EU/EEA students
Tuition fees: GBP 2,400 (Tuition (Module)) — International students; GBP 1,410 (Tuition (Module)) — EU/EEA students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact Manchester Metropolitan University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Manchester Metropolitan University
Manchester Metropolitan University
Manchester, England
Manchester Metropolitan University is a public university in Manchester, England. The university's predecessor, Manchester Polytechnic, gained university status in 1992. The university has 44,000...
University Profile- Language English
- Duration 12 months