Program Overview
The Marketing at International Islamic University of Malaysia is a MSc programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Malaysia and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6
- Tuition: EUR 11,137 (Tuition (Full programme)) — International students; EUR 5,085 (Tuition (Full programme)) — National students
- Location: Kuala Lumpur, Malaysia
Career Opportunities
Graduates of the Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- E-Marketing
- Sales Management
- Services Marketing
- Channel Management
- Product Management
- Marketing of Financial Services
- Business Economics
- Pricing Strategy
- Entrepreneurial Marketing
- Logistics& Supply Chain Management
- Business to Business Marketing
- Business Law for Marketing
- Managerial Finance
Admission Requirements
Academic Requirements
A relevant Bachelor\'s degree with good grades (CGPA 3.0) from an accredited instituion of higher learning or any other certificates recognized to be equivalent to a Bachelor\'s degree and with relevant professional experience.
In addition to the Kulliyyah requirements, an applicant must produce satisfactory proof of proficiency of English Language by :
- The Test of English as Foreign Language (TOEFL) with a minimum score of 550 or
- The International English Language Testing Services (IELTS) with a score of 6.0 or
- The IIUM-administered English Placement Test (EPT) with a minimum score 6.0.
English Proficiency: IELTS 6 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 11,137 (Tuition (Full programme)) — International students; EUR 5,085 (Tuition (Full programme)) — National students
Tuition fees: EUR 11,137 (Tuition (Full programme)) — International students; EUR 5,085 (Tuition (Full programme)) — National students
IELTS requirement: 6
Financial Aid & Scholarships
Contact International Islamic University of Malaysia directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About International Islamic University of Malaysia
International Islamic University of Malaysia
Gombak, Malaysia
The International Islamic University Malaysia (IIUM) is a public university in Malaysia. Headquartered in Gombak, Selangor, IIUM has six other campuses all over Malaysia: two medical-centric...
University Profile- Application Deadline 2018-06-18
- Start Date 2018-02-01
- Language English
- Duration 24 months
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