Program Overview
The Market Research & Consumer Behavior at IE is a Master programme in Humanities over 10 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of humanities. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Market Research & Consumer Behavior programme are well-prepared for careers in academia, industry, government, and the private sector across Spain and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 10 months
- Language of instruction: English
- Study mode: On-campus
- Tuition: EUR 26,200 (Tuition (Year)) — International students; EUR 26,200 (Tuition (Year)) — EU/EEA students
- Location: Madrid, Spain
Career Opportunities
Graduates of the Market Research & Consumer Behavior programme are prepared for diverse careers in humanities:
- Researcher / Academic
- Cultural Programme Manager
- Editor / Writer
- Translator / Interpreter
- Museum Curator
- Communications Specialist
Program Curriculum
Course Structure
- Market Research Industry & Careers
- Marketing Fundamentals
- Managing the Customer
- Digital Branding & Advertising
- Market Intelligence: Industry Analysis &
- Strategy
- Driving Business through Market Research
- Product Launch Simulation
- Marketing Products & Brands
- Introduction to Market Research
- Focus Groups & In-depth
- Interviews
- Observational Methods
- Surveying Consumers & Citizens
- Introduction to Statistics for Professionals
- Quantitative Tools for Data Analysis
- Market Research Panels
- Web Mining & Social Media Monitoring
- Industry Applications of Market
- Research
- Preparing Survey Data Sets
- Psychological Foundations of Behavior I
- Psychological Foundations of Behavior II
- Consumer Identity & Personality
- Consumer Decision Making
- Ethnography, Anthropology & Cultural
- Marketing
- Neuromarketing
- Behavioral Economics & Well-being
- The Psychology of Influence & Persuasion
- Innovation & Entrepreneurship
- Positive Leadership & Behavioral Fitness I
- Positive Leadership & Behavioral Fitness II
- Team Building I
- Team Building II
- Presentation Skills
- Communication Effectiveness
- Careers Workshops
Admission Requirements
Academic Requirements
To be considered for admission, a candidate should provide the following:
- Evidence of completion of a Bachelor degree (or equivalent) from an accredited university. Note: Previous exposure to undergraduate-level statistics is helpful (but not required)
- One-page CV
- Two letters of recommendation
- Official university transcripts (certified translation into English or Spanish)
- English language certificate for non-native English speakers (Cambridge Proficiency, TOEFL, IELTS, EOI). A certificate is not required if you completed an undergraduate degree in English
- Entrance Exam (GMAT, GRE or IE Admissions Test)
- Photocopy of current passport
- One passport-size photo
- Duly completed application form, including all supporting documents
- Application fee 125\xc2\x80 (non-refundable and payable by credit card or cash)
IE\xc2\x92s admissions process is based on review of a candidate\xc2\x92s application materials as well short interviews with our admissions and academic team to ensure a good fit between the program and the candidate\xc2\x92s preparation and career interests. The main objective of the admissions process is to select students with high potential for success and leadership in their chosen field. The process follows three steps:
- Review of submitted application form and all accompanying documents.
- Personal interview with admissions and academic staff.
- Final decision
Tuition & Financial Information
Tuition Fee
EUR 26,200 (Tuition (Year)) — International students; EUR 26,200 (Tuition (Year)) — EU/EEA students
Tuition fees: EUR 26,200 (Tuition (Year)) — International students; EUR 26,200 (Tuition (Year)) — EU/EEA students
Financial Aid & Scholarships
Contact IE directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About IE
IE
Madrid, Spain
Visit the university profile page to learn more about this institution.
University Profile- Start Date 2017-10-01
- Language English
- Duration 10 months