Program Overview
The Marketing Analysis at Ghent University is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing Analysis programme are well-prepared for careers in academia, industry, government, and the private sector across Belgium and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- Tuition: EUR 1,730 (Tuition (Year)) — International students; EUR 1,730 (Tuition (Year)) — EU/EEA students
- Location: Gent, Belgium
Career Opportunities
Graduates of the Marketing Analysis programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Detailed curriculum information is not available. Please check the university website or contact them directly for the most up-to-date course information.
Visit Program WebsiteAdmission Requirements
Academic Requirements
This is an \'ADVANCED MASTER\' degree. This means that applicants should have obtained both a bachelor and master degree BEFORE applying to this advanced program (alternatively, graduates from a 4-year bachelor degree may also apply).
Candidates with a Flemish degree: Students with a university degree (2nd cycle) (higher education of minimum 4 years of study). Candidates meeting this requirement are invited to take an admission test, the purpose of which is to determine the knowledge of marketing and marketing research on the one hand and of quantitative skills on the other hand. (Partial) exemption of this admission test can be offered if, on the base of the curriculum, the individual seems to be familiar with these basics.
Candidates with a non-Flemish degree: After taking the online test of the McGraw-Hill book "Statistical Techniques in Business and Economics" (16th Edition), students have to take an admission test.
Tuition & Financial Information
Tuition Fee
EUR 1,730 (Tuition (Year)) — International students; EUR 1,730 (Tuition (Year)) — EU/EEA students
Tuition fees: EUR 1,730 (Tuition (Year)) — International students; EUR 1,730 (Tuition (Year)) — EU/EEA students
Financial Aid & Scholarships
Contact Ghent University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Ghent University
Ghent University
Ghent, Belgium
Ghent University is a public research university located in Ghent, in the East Flanders province of Belgium.
University Profile- Start Date 2017-10-01
- Language English
- Duration 12 months