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Marketing and Consumer Studies logo
University of Guelph logo

Marketing and Consumer Studies

University of Guelph
Information last verified July 2026
Rank #30
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Tuition CAD 19,524 (Tuition (Year)) — International students; CAD 7,769 (Tuition (Year)) — National students
Degree Master
Deadline Feb, 2027
Delivery On-campus
Location Guelph, Canada
Language English

Program Overview

The Marketing and Consumer Studies at University of Guelph is a Master programme in Business & Management, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Marketing and Consumer Studies programme are well-prepared for careers in academia, industry, government, and the private sector across Canada and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Language of instruction: English
  2. Study mode: On-campus
  3. English requirement: IELTS 6.5
  4. Tuition: CAD 19,524 (Tuition (Year)) — International students; CAD 7,769 (Tuition (Year)) — National students
  5. Location: Guelph, Canada

Career Opportunities

Graduates of the Marketing and Consumer Studies programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Marketing
  2. Consumer Behaviour
  3. Consumer Protection and Public Policy
  4. Quality Management
  5. Housing and Real Estate
  6. Quantitative and Qualitative Research Methods

Admission Requirements

Academic Requirements

You need the following GMAT score:

Required score: 650

The GMAT is specifically designed for admission to business or management schools, and is meant to test how prepared you are for a business degree programme

Applicants to the MSc in Marketing and Consumer Studies program are generally graduates of a four-year degree program (or equivalent) with a minimum B+ average in the final two years of their undergraduate program. The most successful applicants have maintained an 80+ average.Applicants are required to have an academic background in the social sciences. Some of the more common applicants come from the following areas:
  • Business (e.g. marketing, finance, real estate)
  • Sociology
  • Psychology
  • Economics
In certain cases, exceptional applicants who meet the minimum grade requirements, but are lacking the required academic areas, may be admitted to the MSc program on a conditional basis. These applicants typically have considerable experience in research or business/management. Their acceptance into the program is conditional upon successfully completing one or more recommended undergraduate courses in order to comply with program standards.

English Proficiency: IELTS 6.5 or equivalent.

Tuition & Financial Information

Tuition Fee

CAD 19,524 (Tuition (Year)) — International students; CAD 7,769 (Tuition (Year)) — National students

Tuition fees: CAD 19,524 (Tuition (Year)) — International students; CAD 7,769 (Tuition (Year)) — National students

IELTS requirement: 6.5

Financial Aid & Scholarships

Contact University of Guelph directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About University of Guelph

University of Guelph logo

University of Guelph

Guelph, Canada

TheUniversity of Guelph(U of GorGuelph) is a comprehensivepublicresearch universityinGuelph,Ontario, Canada. It was established in 1964 after the amalgamation ofOntario Agricultural College(1874),...

University Profile
Application Information
  • Application Deadline Feb, 2027
  • Start Date Sep, 2026
  • Language English
Apply Now
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