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International Marketing Management with Consumer Psychology logo
Heriot-Watt University logo

International Marketing Management with Consumer Psychology

Heriot-Watt University
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Tuition GBP 15,710 (Tuition (Year)) — International students; GBP 7,960 (Tuition (Year)) — EU/EEA students
Degree MSc
Duration 12 months
Delivery On-campus
Location City of Edinburgh, United Kingdom
Language English

Program Overview

The International Marketing Management with Consumer Psychology at Heriot-Watt University is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the International Marketing Management with Consumer Psychology programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 12 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. English requirement: IELTS 6.5
  5. Tuition: GBP 15,710 (Tuition (Year)) — International students; GBP 7,960 (Tuition (Year)) — EU/EEA students
  6. Location: Edinburgh, United Kingdom

Career Opportunities

Graduates of the International Marketing Management with Consumer Psychology programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Contemporary Consumers
  2. Branding and Communications
  3. Strategic Marketing
  4. Research Philosophy and Practice
  5. Marketing Logistics
  6. Psychology for Marketing
  7. Introduction to Human Factors
  8. Managing Diversity in Business

Admission Requirements

Academic Requirements

Entry requirements

  • A good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university.

English Proficiency: IELTS 6.5 or equivalent.

Tuition & Financial Information

Tuition Fee

GBP 15,710 (Tuition (Year)) — International students; GBP 7,960 (Tuition (Year)) — EU/EEA students

Tuition fees: GBP 15,710 (Tuition (Year)) — International students; GBP 7,960 (Tuition (Year)) — EU/EEA students

IELTS requirement: 6.5

Financial Aid & Scholarships

Contact Heriot-Watt University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About Heriot-Watt University

Heriot-Watt University logo

Heriot-Watt University

City of Edinburgh, United Kingdom

Heriot-Watt University is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields. The...

University Profile
Application Information
  • Start Date 2017-09-11
  • Language English
  • Duration 12 months
Apply Now
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