Program Overview
The Marketing and Consumption at University of Gothenburg is a MSc programme in Sweden. This programme provides advanced academic training at postgraduate level.
Key Program Features
- Degree: MSc
- Language: English
- Duration: 24 months
Career Opportunities
Graduates of the Marketing and Consumption programme are prepared for diverse careers in their chosen field. A MSc from University of Gothenburg opens doors to roles in academia, industry, and public sector.
Program Curriculum
Throughout the programme, you will experience a wide range of learning activities including case-work, lectures, seminars, labs, and presentations. Many courses include prominent guest lecturers from our partner companies and other organizations.
You will also have the opportunity to specialize in an area of your interest with elective courses from marketing or other disciplines, such as events and tourism, logistics, innovation management, and international business. The programme culminates with your master’s thesis.
Admission Requirements
Academic Requirements
The applicant must have been awarded a Bachelor\'s degree (equivalent to a Swedish Kandidatexamen) from an internationally recognized university and be able to demonstrate proficiency in English by means of an internationally recognized test, e. g. TOEFL, IELTS. The level of English must be equivalent to English 6/English B from Swedish Upper Secondary School. The applicant\'s university education must also include a minimum of 60 higher education credits (hec) in Business Administration or equivalent. In addition the education must include a minimum of 15 hec in Statistics, or 7.5 hec in Statistics and 7.5 hec in quantitative methods and/or Mathematics.
Tuition & Financial Information
Tuition Fee
EUR 26037 (International)
EUR 26037 (International)
Financial Aid & Scholarships
Contact University of Gothenburg directly for scholarship, grant, and financial aid information.
About University of Gothenburg
University of Gothenburg
Gothenburg, Sweden
The University of Gothenburg is one of Sweden’s largest and most comprehensive public research universities, founded in 1891. Located in Gothenburg, Sweden’s second-largest city, the university is...
University Profile- Application Deadline Jan, 2027
- Start Date Aug, 2026
- Language English
- Duration 24 months
- Credits 120
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