Program Overview
The Marketing and Integrated Communication at Vilnius University is a Master programme in Business & Management over 18 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing and Integrated Communication programme are well-prepared for careers in academia, industry, government, and the private sector across Lithuania and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 18 months
- Language of instruction: English
- Study mode: On-campus
- Tuition: EUR 3,400 (Tuition (Year)) — International students; EUR 2,600 (Tuition (Year)) — EU/EEA students
- Location: Vilnius, Lithuania
Career Opportunities
Graduates of the Marketing and Integrated Communication programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Corporate Communication Management
- Strategic Marketing
- Business Applications of Marketing Research
- Research Methods
- Global Marketing Management
- Statistical Analysis of Research Data
- Strategic Brand Management
- Integrated Marketing Communications
- Digital Marketing\nCommunication
- Master paper Project I
- Master paper Project II
- Master Final Thesis
- Sales Management
- Cross-Cultural Management
- International E-Commerce and E-Marketing
- Management of\nOrganisation Image
- Methods of Qualitative research
- Marketing Specifics in Selected Sectors
Admission Requirements
Academic Requirements
- Bachelor\'s degree or its equivalent;
- No less than 30 ECTS credits in the fields of economics, management and business administration or other social sciences;
- English language proficiency - the level not lower than B2 (following the Common European Framework of Reference for Languages (CEFR).
Tuition & Financial Information
Tuition Fee
EUR 3,400 (Tuition (Year)) — International students; EUR 2,600 (Tuition (Year)) — EU/EEA students
Tuition fees: EUR 3,400 (Tuition (Year)) — International students; EUR 2,600 (Tuition (Year)) — EU/EEA students
Financial Aid & Scholarships
Contact Vilnius University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Vilnius University
Vilnius University
Vilnius, Lithuania
public research university in Vilnius, Lithuania
University Profile- Application Deadline May, 2027
- Start Date Sep, 2026
- Language English
- Duration 18 months
