Program Overview
The Marketing at City University of Hong Kong is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Hong Kong and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: EUR 849 (Tuition (Credit)) — International students; EUR 686 (Tuition (Credit)) — National students
- Location: Kowloon, Hong Kong
Career Opportunities
Graduates of the Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Marketing Strategy and Planning
- Consumer / Buyer Behaviour
- Applied Marketing Research
- Brand Marketing: A Chinese Cultural Perspective
- Database Marketing: Models and Analysis
- Marketing Engineering
- Marketing Practicum: Skills & Projects
- Strategic Retail Management
- Chinese Culture and Marketing
- Financial Services Marketing
- Global Marketing
Admission Requirements
Academic Requirements
Applicants must:
- hold a recognized bachelor\'s degree, or equivalent.
- preferably possess over 2 years of working experience in business.
- a TOEFL score of 550 (paper-based test) or 213 (computer-based test) or 79 (internet-based test); or
- an overall band score of 6.5 in International English Language Testing System (IELTS); or
- Score 450 in the new College English Test (CET6) of Mainland China or a pass in the old CET-6 test;
- other equivalent qualifications
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 849 (Tuition (Credit)) — International students; EUR 686 (Tuition (Credit)) — National students
Tuition fees: EUR 849 (Tuition (Credit)) — International students; EUR 686 (Tuition (Credit)) — National students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact City University of Hong Kong directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About City University of Hong Kong
City University of Hong Kong
Hong Kong, Hong Kong
TheCity University of Hong Kong(CityUHK) is apublic universityinKowloon Tong,Kowloon,Hong Kong. It was founded in 1984 as the City Polytechnic of Hong Kong and formally established as the City...
University Profile- Application Deadline Apr, 2027
- Start Date Nov, 2026
- Language English
- Duration 12 months
