Program Overview
The Marketing French Excellence at NEOMA Business School is a MSc programme in Business & Management over 15 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing French Excellence programme are well-prepared for careers in academia, industry, government, and the private sector across France and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 15 months
- Language of instruction: English
- Study mode: On-campus
- Tuition: EUR 15,300 (Tuition (Year)) — International students; EUR 15,300 (Tuition (Year)) — EU/EEA students
- Location: Rouen, France
Career Opportunities
Graduates of the Marketing French Excellence programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Millenial Marketing
- Operational Marketing
- International Strategic Marketing
- Quantitative Tools for Marketing
- Consumer Behaviour
- Brand Management
- Market Intelligence
- Luxury Marketing
- Retail Marketing
- High-Tech Marketing
- Cultural Marketing
- Service Marketing
- Internship (4-6 months)
- Research Dissertation
Admission Requirements
Academic Requirements
Eligibility:
- 4-year Bachelor degree (general management, business, economics, engineering, architecture, health professionals
- 3-year Bachelor degree for the Two-Year M.Sc. Option (law, engineering, literature, other than business and/or management background, etc. )
Proof of your English language ability is required during the application process (TOEIC, TOEFL, IELTS, etc )
Interview:Successful candidates are contacted for interview.Students residing abroad are similarly interviewed via videoconference (Skype). During 20 to 30 minutes, the interview focuses on your personality, your professional experience as well as your motivation. You will have to demonstrate how consistent your application to this programme is with your professional project.
Application fees : 100
Tuition & Financial Information
Tuition Fee
EUR 15,300 (Tuition (Year)) — International students; EUR 15,300 (Tuition (Year)) — EU/EEA students
Tuition fees: EUR 15,300 (Tuition (Year)) — International students; EUR 15,300 (Tuition (Year)) — EU/EEA students
Financial Aid & Scholarships
Contact NEOMA Business School directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About NEOMA Business School
NEOMA Business School
Mont-Saint-Aignan, France
Visit the university profile page to learn more about this institution.
University Profile- Start Date Oct, 2026
- Language English
- Duration 15 months
