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Marketing (Global Leadership Program) logo
Swinburne University of Technology logo

Marketing (Global Leadership Program)

Swinburne University of Technology
Information last verified July 2026
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Tuition AUD 29,200 (Tuition (Year)) — International students; AUD 25,864 (Tuition (Year)) — National students
Degree MA-MKTGLP
Duration 24 months
Deadline Oct, 2026
Delivery On-campus
Location Hawthorn, Australia
Language English

Program Overview

The Marketing (Global Leadership Program) at Swinburne University of Technology is a MA-MKTGLP programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Marketing (Global Leadership Program) programme are well-prepared for careers in academia, industry, government, and the private sector across Australia and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 24 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. English requirement: IELTS 6.5
  5. Tuition: AUD 29,200 (Tuition (Year)) — International students; AUD 25,864 (Tuition (Year)) — National students
  6. Location: Melbourne, Australia

Career Opportunities

Graduates of the Marketing (Global Leadership Program) programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Marketing Management
  2. Consumer Behaviour
  3. Marketing Research Methods
  4. Branding and Creative Innovation
  5. Integrated Advertising, Promotion and Marketing Communication
  6. Digital Marketing
  7. Strategic Marketing
  8. Marketing Performance Analysis
  9. Developing Your Leadership Capability
  10. Creating a High-Performance Organisation: Strategic Organisational and HRM Choices
  11. Creating Leadership Capacity: Developing Bench Strength
  12. Leading Teams
  13. Building Financial Relationships
  14. The Ethical Leader
  15. Managing Organisational Culture
  16. Developing the Strategic Leader

Admission Requirements

Academic Requirements

A recognised Bachelor degree in business.

English Proficiency: IELTS 6.5 or equivalent.

Tuition & Financial Information

Tuition Fee

AUD 29,200 (Tuition (Year)) — International students; AUD 25,864 (Tuition (Year)) — National students

Tuition fees: AUD 29,200 (Tuition (Year)) — International students; AUD 25,864 (Tuition (Year)) — National students

IELTS requirement: 6.5

Financial Aid & Scholarships

Contact Swinburne University of Technology directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About Swinburne University of Technology

Swinburne University of Technology logo

Swinburne University of Technology

Hawthorn, Australia

Swinburne University of Technology is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen...

University Profile
Application Information
  • Application Deadline Oct, 2026
  • Start Date Feb, 2027
  • Language English
  • Duration 24 months
Apply Now
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