Program Overview
The Marketing - Integrated Marketing For the Digital World at HEC Paris School of Management is a MSc programme in Business & Management over 8 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing - Integrated Marketing For the Digital World programme are well-prepared for careers in academia, industry, government, and the private sector across France and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 8 months
- Language of instruction: English
- Study mode: On-campus
- Tuition: EUR 22,900 (Tuition (Full programme)) — International students; EUR 22,900 (Tuition (Full programme)) — EU/EEA students
- Location: Paris, France
Career Opportunities
Graduates of the Marketing - Integrated Marketing For the Digital World programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Big Data
- Business for Business 1: Creating Value, Switching to Solutions
- Business for Business 2: Gaining Access and Engaging Customers
- Business Plan
- Consumer Behavior
Admission Requirements
Academic Requirements
HEC welcomes applications from candidates of all nationalities who are fluent in English. They should also be recent graduates with a degree from a top institution in domains related to business administration, management, applied economics, or in other fields such as engineering, law, life science, and medical studies, etc.
The selection is a 2 phase process:
- A first selection is made based on the evaluation of your application and supporting documents.
- The pre-selected candidates will then be invited for a face-to-face or Skype interview.
How to Apply
Supporting documents to be up-loaded before the application deadline:
- Degree certificate(s) or current enrollment certificate
- All official academic transcripts obtained in a higher education institution (exchange programs included) with official GPA
- R\xc3\xa9sum\xc3\xa9 (CV)
- GMAT\xc2\xa0or\xc2\xa0GRE\xc2\xa0or\xc2\xa0TAGE MAGE\xc2\xa0official test score report
- English language proficiency test score report (TOEFL\xc2\xa0or\xc2\xa0TOEIC\xc2\xa0or\xc2\xa0IELTS\xc2\xa0or\xc2\xa0Cambridge)
- 2 online letters of recommendation (at least one letter should be from a professor)
- Passport-style photo
- Non-refundable application fee of \xc2\x80100.
Tuition & Financial Information
Tuition Fee
EUR 22,900 (Tuition (Full programme)) — International students; EUR 22,900 (Tuition (Full programme)) — EU/EEA students
Tuition fees: EUR 22,900 (Tuition (Full programme)) — International students; EUR 22,900 (Tuition (Full programme)) — EU/EEA students
Financial Aid & Scholarships
Contact HEC Paris School of Management directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About HEC Paris School of Management
HEC Paris School of Management
Paris, France
Visit the university profile page to learn more about this institution.
University Profile- Application Deadline 2007-04-18
- Start Date 2018-09-01
- Language English
- Duration 8 months