Program Overview
The Marketing at KEDGE Business School is a MSc programme in Business & Management over 15 months, delivered Hybrid. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across China and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 15 months
- Language of instruction: English
- Study mode: Hybrid
- English requirement: IELTS 6.5
- Tuition: EUR 10,500 (Tuition (Year)) — International students; EUR 10,500 (Tuition (Year)) — EU/EEA students
- Location: Bordeaux, Marseille, China
Career Opportunities
Graduates of the Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Culture consumption and marketing
- B2B marketing
- Service marketing
- Brand management
- Digital marketing
- Sustainable and responsible marketing
- Qualitative and quantitative studies
- Product manager
- Experiential marketing
- International marketing
- 360° communication
- Innovation management applied to services
- Strategic business development
- Key account management
- B2B negotiation
- Sales management by objectives
- Marketing decision making
- Product manager
Admission Requirements
Academic Requirements
- CV
- Copy of your passport
- Highest degree certification
- Certificate of achievement or transcript of your current studies
- TOEFL >= 550 / IBT >= 90 / TOEIC >= 780 / IELTS >= 6.5 or equivalent
- Except for students who have studied in English abroad (at least 2 years)
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 10,500 (Tuition (Year)) — International students; EUR 10,500 (Tuition (Year)) — EU/EEA students
Tuition fees: EUR 10,500 (Tuition (Year)) — International students; EUR 10,500 (Tuition (Year)) — EU/EEA students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact KEDGE Business School directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Kedge Business School
Kedge Business School
Talence, France
KEDGE is a business school based in Marseille, Bordeaux, Paris and Toulon offering under and graduate management programs : bachelor, master, master of science, MBA.
University Profile- Language English
- Duration 15 months
