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Marketing (M2) logo
IAE Toulouse logo

Marketing (M2)

IAE Toulouse
Information last verified July 2026
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Tuition EUR 259 (Tuition (Year)) — International students; EUR 259 (Tuition (Year)) — EU/EEA students
Degree Master
Duration 12 months
Deadline May, 2027
Delivery On-campus
Location Toulouse, France
Language English, French

Program Overview

The Marketing (M2) at IAE Toulouse is a Master programme in Business & Management taught in English, French over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Marketing (M2) programme are well-prepared for careers in academia, industry, government, and the private sector across France and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 12 months
  2. Language of instruction: English, French
  3. Study mode: On-campus
  4. Tuition: EUR 259 (Tuition (Year)) — International students; EUR 259 (Tuition (Year)) — EU/EEA students
  5. Location: Toulouse, France

Career Opportunities

Graduates of the Marketing (M2) programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Organisational theory
  2. Econometrics
  3. Experimental methods
  4. Reading research papers
  5. Théorie du comportement du consommateur
  6. Méthodes qualitatives et quantiatives
  7. Marketing stratégique or International marketing of innovative technologies

Admission Requirements

Academic Requirements

Students who wish to pursue a doctorate must apply to the Master of Science in Marketing, which is the first year of the Doctoral Programme.

Tuition & Financial Information

Tuition Fee

EUR 259 (Tuition (Year)) — International students; EUR 259 (Tuition (Year)) — EU/EEA students

Tuition fees: EUR 259 (Tuition (Year)) — International students; EUR 259 (Tuition (Year)) — EU/EEA students

Financial Aid & Scholarships

Contact IAE Toulouse directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About IAE Toulouse

IAE Toulouse logo

IAE Toulouse

Toulouse, France

Toulouse School of Management is a public school of management and a constituent part of Toulouse Capitole University. The institution offers more than 20 bachelor’s, master’s and doctoral-level...

University Profile
Application Information
  • Application Deadline May, 2027
  • Start Date Oct, 2026
  • Language English, French
  • Duration 12 months
Apply Now
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