Program Overview
The Marketing Management at INSA. Business Marketing & Communication School is a Master programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing Management programme are well-prepared for careers in academia, industry, government, and the private sector across Spain and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- Tuition: EUR 5,100 (Tuition (Year)) — EU/EEA students
- Location: Barcelona, Spain
Career Opportunities
Graduates of the Marketing Management programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- The Marketing Management in the company: organization.
- Product Manager. Policies design and implementation. Marketing Plan Economic Control and optimization of results.
- Products Strategy and Brand Positioning. Globalization and decision making. Competitive Analysis.
- Sales Forecasts. Forenet (System Specialized in Business Forecasts). Evaluation of the Innovative Products demand. Market Research.
- Product quality, logistics and distribution.
- Trade Fairs, Conventions and Congresses.
- Customer Marketing. Techniques to attract more customers and Customer Loyalty. Possible scenarios to enter the market.
- Marketing in Industrial Companies and Service Companies.
Admission Requirements
Academic Requirements
Admission process
- Those interested in any of INSA\xc2\x92s programs must complete the admission process for either Master\xc2\x92s or Higher Degree. This admission process looks at the appropriateness of the future student\xc2\x92s profile for the studies requested.
- It is a process that does not involve any commitment by the prospective student.
Registration
- Once applicants are notified by e-mail or telephone of their acceptance into the program requested, we will send the registration form as a first step to formalize the reservation of a place.
- The number of places is limited so registration will remain open until all spaces established for each program are full. This registration form can be completed and sent by mail directly.
Payment of the reservation fee
- Acceptance into a program and sending the registration form does NOT mean the automatic reservation of a place.
- Upon receipt of the reservation fee, validated by us, INSA will reserve a place.
- The allocation of places for the courses takes place in strict order of receipt of the reservation fee.
Send documentation
- To complete the registration process students are required to send us some documents by mail, such as a photocopy of the DNI or NIE or two current passport size photographs. The complete list will be sent by INSA.
Final Payment
- The last step to becoming a student of INSA is the payment of the balance of tuition.
- This payment should be done just before the start of the course, or in the case of payment by installments, the specific document to that effect should be returned before the course starts.
- At this time, on receipt of the amount or documentation, the student will have completed the process of registration.
Tuition & Financial Information
Tuition Fee
EUR 5,100 (Tuition (Year)) — EU/EEA students
Tuition fees: EUR 5,100 (Tuition (Year)) — EU/EEA students
Financial Aid & Scholarships
Contact INSA. Business Marketing & Communication School directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About INSA. Business Marketing & Communication School
INSA. Business Marketing & Communication School
Paris, France
Visit the university profile page to learn more about this institution.
University Profile- Start Date October 2026
- Language English
- Duration 12 months