Program Overview
The Marketing Management at National Chung Cheng University is a MSc programme in Business & Management, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing Management programme are well-prepared for careers in academia, industry, government, and the private sector across Taiwan, Province of China and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Language of instruction: English
- Study mode: On-campus
- Tuition: EUR 1,750 (Tuition (Year)) — International students; EUR 1,750 (Tuition (Year)) — National students
- Location: Ma-kung, Taiwan, Province of China
Career Opportunities
Graduates of the Marketing Management programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Marketing Management
- Database Marketing
- Consumer Behavior
- Marketing Project
- Internship
- Seminar on Marketing
- Management
- Environment and Market Analysis
- Customer Relations
- Research,Development and Product Management
- Creative Thinking and Marketing
- International Marketing
- Strategic Marketing
- Relationship Marketing
- Service Marketing
- Internet Marketing
- Sport Marketing
- Medical Marketing
- Technology Marketing
- Communication
Admission Requirements
Academic Requirements
- Application form
- Transcript indicating the highest-level of degree obtained, either in Chinese or English
- Financial statements
- Two recommendation letters prepared by two different referees
- Declaration of Nationality
- Checklist and Mail Label: check all items on checklist and include this checklist in your application package. Use the mail label to send your application package.
Tuition & Financial Information
Tuition Fee
EUR 1,750 (Tuition (Year)) — International students; EUR 1,750 (Tuition (Year)) — National students
Tuition fees: EUR 1,750 (Tuition (Year)) — International students; EUR 1,750 (Tuition (Year)) — National students
Financial Aid & Scholarships
Contact National Chung Cheng University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About National Chung Cheng University
National Chung Cheng University
小康营乡, Taiwan
National Chung Cheng University is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen...
University Profile- Application Deadline 2004-03-18
- Start Date 2018-09-01
- Language English
-
Economics and Business Administration - Brand Management and Marketing Communication
University of Southern Denmark -
Economics and Business Administration - Global Marketing and Innovation Management
University of Southern Denmark -
Brand Management and Marketing Innovation
University of Southern Denmark -
Strategic Marketing Management
BI Norwegian Business School