Marketing Management
University of Wisconsin MilwaukeeProgram Overview
The Marketing Management at University of Wisconsin Milwaukee is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing Management programme are well-prepared for careers in academia, industry, government, and the private sector across United States and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 7
- Tuition: USD 1,116 (Tuition (Module)) — International students; USD 711 (Tuition (Module)) — National students
- Location: Milwaukee, United States, United States
Career Opportunities
Graduates of the Marketing Management programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- BUS ADM 762 Marketing Research
- BUS ADM 764 Consumer Behavior
- BUS ADM 765 Strategic Product and Brand Management * integrating course
- BUS ADM 806 International Marketing
- BUS MGMT 708 Marketing Strategy: Concepts and Practice |
- BUS MGMT 709 Analytic Models for Managers
- BUS ADM 761 Seminar in Marketing (current topics)
- BUS ADM 763 Marketing Analytics
- BUS ADM 766 Marketing for Non-Profit Organizations
- BUS ADM 769 Database Marketing
- BUS ADM 894 Internet Marketing
- BUS ADM 899 Management Research Thesis/Project
- BUS MGMT 713 Entrepreneurship: Venture Creation and Management
Admission Requirements
Academic Requirements
You need the following GPA score:
Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 2.75 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).
Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).
- a bachelor\'s degree from an accredited college or university
- a cumulative undergraduate grade point average of at least 2.75 (4.0 scale)
- a satisfactory score on the Graduate Management Admission Test (GMAT).
English Proficiency: IELTS 7 or equivalent.
Tuition & Financial Information
Tuition Fee
USD 1,116 (Tuition (Module)) — International students; USD 711 (Tuition (Module)) — National students
Tuition fees: USD 1,116 (Tuition (Module)) — International students; USD 711 (Tuition (Module)) — National students
IELTS requirement: 7
Financial Aid & Scholarships
Contact University of Wisconsin Milwaukee directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About University of Wisconsin Milwaukee
University of Wisconsin Milwaukee
Milwaukee, United States
Visit the university profile page to learn more about this institution.
University Profile- Language English
- Duration 12 months
