Program Overview
The Marketing at Melbourne Business School is a Master programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Australia and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- Tuition: AUD 4,095 (Tuition (Module)) — National students
- Location: Melbourne, Australia
Career Opportunities
Graduates of the Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Leadership / Social Responsibility and Ethics
- Marketing
- Consumer Behaviour
- Marketing Strategy
- Brand Management
- Product Management
- Marketing Communications
- Financial Accounting
- Managing People
- Data Analysis
- Managerial Economics
- Marketing Research
- Leadership and Change
- Negotiations
Admission Requirements
Academic Requirements
Entry to the Master of Marketing is via the Graduate Diploma in Marketing.
- Students undertaking the Graduate Diploma in Marketing can request a transfer to the Master of Marketing after completing a minimum of nine subjects.
- There are several factors taken into consideration when the School assess a request to transfer, however in most cases if the student is achieving a minimum grade point average of 70% in subjects undertaken. If the transfer is approved, students then transfer into the Master of Marketing with full credit for subjects undertaken in the Graduate Diploma in Marketing.
Tuition & Financial Information
Tuition Fee
AUD 4,095 (Tuition (Module)) — National students
Tuition fees: AUD 4,095 (Tuition (Module)) — National students
Financial Aid & Scholarships
Contact Melbourne Business School directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Melbourne Business School
Melbourne Business School
Melbourne, Australia
Melbourne Business School (MBS) is the graduate business school of the University of Melbourne, located in Victoria, Australia. The School offers a range of programs, including an MBA, specialist...
University Profile- Language English
- Duration 24 months
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