Program Overview
The Marketing at Purdue University is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United States and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 7.5
- Tuition: USD 40,582 (Tuition (Year)) — International students; USD 21,316 (Tuition (Year)) — National students
- Location: West Lafayette, United States, United States
Career Opportunities
Graduates of the Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Pricing Strategy & Analysis
- Brand Management
- New Product Development
- Marketing Analytics
- Digital & Social Media Marketing
- Marketing Management
- Business Marketing
- Marketing Research
- Data-Driven Marketing
- Business Analytics
- Communication & Persuasion
- Customer & Market Analysis
- Marketing Consulting Project I & II
Admission Requirements
Academic Requirements
While full-time post-baccalaureate work experience is not required for admission, at least one internship is preferred. Program applicants are required to take either GMAT or GRE. International applicants are also required to take TOEFL. Although no minimum scores are required for admission, GMAT/GRE and TOEFL scores will be considered during the application review process.
English Proficiency: IELTS 7.5 or equivalent.
Tuition & Financial Information
Tuition Fee
USD 40,582 (Tuition (Year)) — International students; USD 21,316 (Tuition (Year)) — National students
Tuition fees: USD 40,582 (Tuition (Year)) — International students; USD 21,316 (Tuition (Year)) — National students
IELTS requirement: 7.5
Financial Aid & Scholarships
Contact Purdue University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Purdue University
Purdue University
West Lafayette, United States
Purdue University is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields. The...
University Profile- Application Deadline 2001-03-18
- Start Date 2018-07-01
- Language English
- Duration 12 months
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