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Marketing logo
Temple University logo

Marketing

Temple University
Information last verified July 2026
Tuition USD 1,114 (Tuition (Credit)) — International students; USD 1,114 (Tuition (Credit)) — National students
Degree MSc
Duration 60 months
Deadline Mar, 2027
Delivery On-campus
Location Philadelphia, United States
Language English

Program Overview

The Marketing at Temple University is a MSc programme in Business & Management over 60 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United States and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 60 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. English requirement: IELTS 7.5
  5. Tuition: USD 1,114 (Tuition (Credit)) — International students; USD 1,114 (Tuition (Credit)) — National students
  6. Location: Philadelphia, United States, United States

Career Opportunities

Graduates of the Marketing programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Market Analysis and Strategy
  2. Consumer Behavior 1: Thoughtful Decisions
  3. Consumer Behavior 2: Consumers as non-rational decision makers
  4. Market Research 1: Foundations of Marketing Research
  5. Market Research 2: Marketing Intelligence
  6. Integrated Marketing Communications
  7. Advertising and Account Management
  8. Direct Marketing 1

Admission Requirements

Academic Requirements

Letters of Reference:
Number Required: 2

From Whom: Letters of recommendation should be obtained from college/university faculty members familiar with academic competence and/or an immediate work supervisor.

Coursework Required for Admission Consideration: Students who do not hold an undergraduate business degree may be advised to take general business courses as part of their elective sequence.

Bachelor\'s Degree in Discipline/Related Discipline: A baccalaureate degree, preferably in business, is required.

Statement of Goals: Two essays are required, one each on:

  • Leadership: Please describe an incident from your personal experiences that typifies your definition of leadership. Specifically address ethics, diversity, collaboration, and motivation.
  • Goals: Describe how you would expect to change over the course of the program. What personal and professional values and skills do you hope to acquire beyond academic content? How will obtaining the degree help you achieve your career goals?

Standardized Test Scores:
GMAT/GRE: Required.

For applicants whose native language is not English, the TOEFL, IELTS, or PTE Academic exam is required:

TOEFL: 100 iBT or 600 PBT minimum

IELTS: 7.5

PTE Academic: 72 minimum

Resume: Current resume required.

Transfer Credit: Upper-level graduate credits from an AACSB-accredited graduate business program, but not previously applied to a conferred degree, may be transferred into the M.S. program. The credits must be part of the required degree program at Temple University. To be transferred, the grade must be a "B" or better. The Admissions Committee makes recommendations for transferring credits to the department chair. The maximum number of credits a student may transfer is 6.

English Proficiency: IELTS 7.5 or equivalent.

Tuition & Financial Information

Tuition Fee

USD 1,114 (Tuition (Credit)) — International students; USD 1,114 (Tuition (Credit)) — National students

Tuition fees: USD 1,114 (Tuition (Credit)) — International students; USD 1,114 (Tuition (Credit)) — National students

IELTS requirement: 7.5

Financial Aid & Scholarships

Contact Temple University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About Temple University

Temple University logo

Temple University

Philadelphia, United States

public research university in Philadelphia, United States

University Profile
  • Application Deadline Mar, 2027
  • Start Date Aug, 2026
  • Language English
  • Duration 60 months