Program Overview
The Marketing at Universit\xc3\xa0 Della Svizzera Italiana (USI) is a MSc programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Switzerland and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 5.5
- Tuition: EUR 3,660 (Tuition (Semester)) — International students; EUR 1,830 (Tuition (Semester)) — National students
- Location: Lugano, Switzerland
Career Opportunities
Graduates of the Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- [\'Consumer Behaviour\', "The selection of specific elective courses allow students to obtain \'minors\'.", \'Integrated Marketing Communication\', \'Business-to-Business\', \'Service Marketing\', \'Purchasing and Supply Chain Management\']
Admission Requirements
Academic Requirements
Admission requirements
The formal requirement for admission to the Master in Marketing is a Bachelor\'s degree in Social Sciences granted by a recognised university.
Candidates are expected to have acquired basic concepts of management, economics, marketing and statistics corresponding to introductory courses in these subjects in Bachelor programs in order to follow effectively the programme.
The places offered are limited, therefore the selection can be effected on the basis of the academic results.
Candidates with a Bachelor\'s degree from a University of Applied sciences may be admitted with a study debt of 30-60 extra ECTS to be earned:
- with Bachelor\'s courses at USI which can be attended during the Master studies (please note that bachelor\'s course at USI are taught in Italian)
- with Bachelor\'s courses at another recognised University prior to start the Master studies. The university and list of courses to attend has to be agreed with the Director of the Master.
For candidates who need to refresh their knowledge of the basic concepts in accounting, marketing and statistics; tutorials are offered before the beginning of the programme (accounting, marketing) or during the programme (statistics).
English Proficiency: IELTS 5.5 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 3,660 (Tuition (Semester)) — International students; EUR 1,830 (Tuition (Semester)) — National students
Tuition fees: EUR 3,660 (Tuition (Semester)) — International students; EUR 1,830 (Tuition (Semester)) — National students
IELTS requirement: 5.5
Financial Aid & Scholarships
Contact Universit\xc3\xa0 Della Svizzera Italiana (USI) directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Università della Svizzera italiana (USI)
Università della Svizzera italiana (USI)
Lugano, Switzerland
The Università della Svizzera italiana (USI) is one of Switzerland's 12 officially recognized public universities and the only one where the primary language of instruction is Italian. Established...
University Profile- Application Deadline 2030-04-18
- Start Date 2018-09-19
- Language English
- Duration 24 months
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