Loading...
Preparing your educational journey
Tuition GBP 19,700 (Tuition (Year)) — International students; GBP 13,700 (Tuition (Year)) — EU/EEA students
Degree MSc
Duration 12 months
Delivery On-campus
Location Edinburgh, Scotland
Language English

Program Overview

The Marketing at University of Edinburgh Business School is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 12 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. English requirement: IELTS 7
  5. Tuition: GBP 19,700 (Tuition (Year)) — International students; GBP 13,700 (Tuition (Year)) — EU/EEA students
  6. Location: Edinburgh, United Kingdom

Career Opportunities

Graduates of the Marketing programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Consumer Behaviour
  2. Marketing Decision Analysis
  3. Marketing Research
  4. Principles of Marketing Management
  5. Marketing And Society
  6. Marketing Applications
  7. Marketing Communications
  8. Marketing in a Digital World
  9. Marketing of Services
  10. Understanding Brands

Admission Requirements

Academic Requirements

You need the following GPA score:

Required score: 3.25

Applicants for graduate programs must have the equivalent of a bachelor\xe2\x80\x99s degree with a minimum GPA equivalent to 3.25 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

Academic requirements

You will need a UK first-class or 2:1 honours degree in one of the subjects below, or an equivalent overseas qualification.

Academic background
  • An undergraduate degree in a business or management related subject is normally required.
  • Candidates with degrees in social sciences, communications, public relations and media or arts related fields will also be considered.
  • Those with a very good Honours degree in other disciplinary areas will be considered provided that they have studied a degree with some marketing related content.
  • Applications from mature students with significant marketing management experience or acceptable professional qualifications will be considered on an individual basis.
Supporting your application
  • Relevant work experience is not required but may increase your chances of acceptance.
  • Preference will be given to those with grades above the minimum requirements due to strong competition for places on this programme.
Applications from current undergraduates

Final year undergraduate students are welcome to apply, so long as your studies will be completed prior to the MSc programme commencement date.

International qualifications

The minimum academic requirement is a UK 2:1 honours degree in a related subject or an equivalent international qualification.

Some examples of equivalent qualifications:

  • Canada: mid B+; 3.3+ (4 point scale); 7.3/8+ (9 point scale)
  • China: 80-85%+; B+
  • Germany: 2.5+ (reverse 5 point scale); Sehr Gut/Gut
  • India: 1st Class degree (60%+)
  • Nigeria: 2:1
  • South Africa: 2:1/1st
  • USA: GPA 3.25+ (4 point scale)

Important points

  • The ranking of the university at which you studied is considered when we determine whether or not your degree is equivalent to a first or upper second-class honours degree in the UK.
  • If your degree is not of the required standard and you do not have highly relevant work or other experience, we will normally reject your application.
  • Meeting the degree requirement doesn\xc2\x92t ensure acceptance. A higher standard may be needed for your application to be competitive for admission or funding.
  • Other equivalent qualifications can be requested from the Admissions team.
  • A conditional offer can be made if you are waiting for a final degree result or a language test result.
Minimum English language requirement

We require all applicants to meet one of the following English language requirements:

  • You are a national of a majority English-speaking country as defined by the Home Office.
  • You have completed an academic qualification at least equivalent to a UK Bachelors degree, which was taught in a majority English-speaking country.
  • You have or will have achieved the minimum required score in one of our accepted English language tests.

English Proficiency: IELTS 7 or equivalent.

Tuition & Financial Information

Tuition Fee

GBP 19,700 (Tuition (Year)) — International students; GBP 13,700 (Tuition (Year)) — EU/EEA students

Tuition fees: GBP 19,700 (Tuition (Year)) — International students; GBP 13,700 (Tuition (Year)) — EU/EEA students

IELTS requirement: 7

Financial Aid & Scholarships

Contact University of Edinburgh Business School directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About University of Edinburgh Business School

University of Edinburgh Business School logo

University of Edinburgh Business School

Edinburgh, Scotland

The University of Edinburgh Business School is the business school within the College of Arts, Humanities and Social Sciences at the University of Edinburgh in Scotland.

University Profile
  • Start Date 2017-09-12
  • Language English
  • Duration 12 months