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Tuition EUR 12,000 (Tuition (Year)) — International students
Degree MSc
Duration 24 months
Deadline 2024-01-18
Delivery On-campus
Location Oulu, Finland
Language English

Program Overview

The Marketing at University of Oulu is a MSc programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Finland and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 24 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. English requirement: IELTS 6.5
  5. Tuition: EUR 12,000 (Tuition (Year)) — International students
  6. Location: Oulu, Finland

Career Opportunities

Graduates of the Marketing programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Consumer Behavior
  2. Selling and Sales Management
  3. Managing Customer Relationships
  4. Purchasing and Supplier Relationships
  5. Digital Marketing
  6. Business Networks
  7. Brand Management
  8. Marketing Theory
  9. Market Analysis and Business Intelligence
  10. Elective course from MIB

Admission Requirements

Academic Requirements

  • An appropriate\xc2\xa0bachelor\'s, or higher level degree\xc2\xa0(or equivalent)\xc2\xa0completed in a\xc2\xa0university\xc2\xa0is required of applicants. In addition, students with a\xc2\xa0BBA degree (tradenomi)\xc2\xa0from a Finnish polytechnic institute (ammattikorkeakoulu) are eligible.
  • A successful applicant has obtained their first academic degree, normally a Bachelor\xc2\x92s degree or equivalent, from an institution of higher education. As a rule, the Bachelor\xc2\x92s degree is the lower academic degree. This degree should be equivalent of at least three years of full-time studies (180 ECTS).
  • All applicants are required to prove a high level of proficiency in English language. All programmes ask the applicant to demonstrate their level of English language.\xc2\xa0

English Proficiency: IELTS 6.5 or equivalent.

Tuition & Financial Information

Tuition Fee

EUR 12,000 (Tuition (Year)) — International students

Tuition fees: EUR 12,000 (Tuition (Year)) — International students

IELTS requirement: 6.5

Financial Aid & Scholarships

Contact University of Oulu directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About University of Oulu

University of Oulu logo

University of Oulu

Oulu, Finland

University of Oulu is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields. The...

University Profile
Application Information
  • Application Deadline 2024-01-18
  • Start Date 2018-08-01
  • Language English
  • Duration 24 months
Apply Now
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