Program Overview
The Marketing at University of Oulu is a MSc programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Finland and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: EUR 12,000 (Tuition (Year)) — International students
- Location: Oulu, Finland
Career Opportunities
Graduates of the Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Consumer Behavior
- Selling and Sales Management
- Managing Customer Relationships
- Purchasing and Supplier Relationships
- Digital Marketing
- Business Networks
- Brand Management
- Marketing Theory
- Market Analysis and Business Intelligence
- Elective course from MIB
Admission Requirements
Academic Requirements
- An appropriate bachelor\'s, or higher level degree (or equivalent) completed in a university is required of applicants. In addition, students with a BBA degree (tradenomi) from a Finnish polytechnic institute (ammattikorkeakoulu) are eligible.
- A successful applicant has obtained their first academic degree, normally a Bachelors degree or equivalent, from an institution of higher education. As a rule, the Bachelors degree is the lower academic degree. This degree should be equivalent of at least three years of full-time studies (180 ECTS).
- All applicants are required to prove a high level of proficiency in English language. All programmes ask the applicant to demonstrate their level of English language.
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 12,000 (Tuition (Year)) — International students
Tuition fees: EUR 12,000 (Tuition (Year)) — International students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact University of Oulu directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About University of Oulu
University of Oulu
Oulu, Finland
TheUniversity of Oulu(Finnish:Oulun yliopisto) is one of the largest universities inFinland, located in the city ofOulu. It was founded on July 8, 1958. The university has around 14,800 students...
University Profile- Application Deadline Jan, 2027
- Start Date Aug, 2027
- Language English
- Duration 24 months
