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Tuition USD 2,103 (Tuition (Credit)) — International students; USD 2,103 (Tuition (Credit)) — National students
Degree MSc
Duration 12 months
Deadline 2001-05-18
Delivery On-campus
Location Richardson, United States
Language English

Program Overview

The Marketing at University of Texas at Dallas is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United States and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 12 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. Tuition: USD 2,103 (Tuition (Credit)) — International students; USD 2,103 (Tuition (Credit)) — National students
  5. Location: Richardson, United States, United States

Career Opportunities

Graduates of the Marketing programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Marketing Management
  2. Marketing Research
  3. New Technology Forecasting
  4. Consumer Behavior
  5. Interactive & Digital Marketing
  6. Database Marketing
  7. Product Management
  8. New Product Development
  9. Brand Management
  10. Sales Management
  11. Advertising and Promotional Strategy
  12. Channels and Retailing
  13. Advertising Research
  14. Pricing
  15. Marketing Analytics Using
  16. Customer Relationship Management
  17. Marketing Decision Making
  18. Marketing Projects
  19. Competitive Marketing Strategy
  20. Services Marketing
  21. Marketing Engineering
  22. Marketing Digital Lab
  23. Entrepreneurial Marketing

Admission Requirements

Academic Requirements

Degree requirements:
  • Bachelor\'s degree from an accredited college or university
  • GPA: Minimum of 3.0 on a 4.0 scale
  • Test score required: Yes
  • Verbal score of 156 and quantitative score of 146 on the GRE is advisable.
  • Letters of recommendation: 3
Applicants must submit three letters of recommendation from individuals who can judge the candidate\xc2\x92s probability of success in graduate school.

Tuition & Financial Information

Tuition Fee

USD 2,103 (Tuition (Credit)) — International students; USD 2,103 (Tuition (Credit)) — National students

Tuition fees: USD 2,103 (Tuition (Credit)) — International students; USD 2,103 (Tuition (Credit)) — National students

Financial Aid & Scholarships

Contact University of Texas at Dallas directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About University of Texas at Dallas

University of Texas at Dallas logo

University of Texas at Dallas

Richardson, United States

University of Texas at Dallas is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen...

University Profile
Application Information
  • Application Deadline 2001-05-18
  • Start Date 2018-08-14
  • Language English
  • Duration 12 months
Apply Now
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