Program Overview
The Marketing (Professional) at Swinburne University of Technology is a Master programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing (Professional) programme are well-prepared for careers in academia, industry, government, and the private sector across Australia and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: AUD 29,900 (Tuition (Year)) — International students
- Location: Melbourne, Australia
Career Opportunities
Graduates of the Marketing (Professional) programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Marketing Management
- Marketing Research Methods
- Consumer Behaviour
- Branding and Creative Innovation
- Integrated Advertising, Promotion and Marketing Communication
- Digital Marketing
- Strategic Marketing
Admission Requirements
Academic Requirements
Entry requirements
- A recognised bachelor degree in business.
- Successful completion of the Graduate Certificate of Marketing* or Graduate Diploma of Marketing.
* Entry under this admission requirement would allow students to be awarded the Masters by successfully completing 12 units of study.
Note that applicants with a recognised bachelor degree in another discipline (other than business) may be admitted to the Graduate Certificate level.English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
AUD 29,900 (Tuition (Year)) — International students
Tuition fees: AUD 29,900 (Tuition (Year)) — International students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact Swinburne University of Technology directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Swinburne University of Technology
Swinburne University of Technology
Hawthorn, Australia
Swinburne University of Technology is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen...
University Profile- Application Deadline Dec, 2026
- Start Date Feb, 2027
- Language English
- Duration 24 months
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