Marketing Strategy and Innovation
City University of LondonProgram Overview
The Marketing Strategy and Innovation at City University of London is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing Strategy and Innovation programme are well-prepared for careers in academia, industry, government, and the private sector across United Arab Emirates and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 7
- Tuition: GBP 23,000 (Tuition (Full programme)) — International students; GBP 23,000 (Tuition (Full programme)) — EU/EEA students
- Location: Dubai, United Arab Emirates
Career Opportunities
Graduates of the Marketing Strategy and Innovation programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Marketing Fundamentals
- Marketing Strategy & Practice
- Creativity. Innovation. Design
- Essentials of Accounting & Finance
- Market Research
- Analytical Methods for Marketing
- Consumer Behaviour
- Brand Management & Communication
- Digital Marketing & Social Media
Admission Requirements
Academic Requirements
Documents required for decision-making
- Transcript/interim transcript - you must supply an official transcript of your degree with your application, which includes modules from all years of your degree including those being studied in the final year. Failure to provide this will result in your application being withdrawn.
- Current module list if still studying
- CV
- Personal statement - this should be around 500 words in length and answer the following:
- Why have you selected this course? What are your motivating factors?
- What are your areas of interest within the course?
- What contributions do you feel you can make to the course?
- How do you see the course affecting your career plans?
Documents which may follow at a later date
- IELTS/PTE result, if report available
- Two references
- Work experience is not a requirement of this course
English Proficiency: IELTS 7 or equivalent.
Tuition & Financial Information
Tuition Fee
GBP 23,000 (Tuition (Full programme)) — International students; GBP 23,000 (Tuition (Full programme)) — EU/EEA students
Tuition fees: GBP 23,000 (Tuition (Full programme)) — International students; GBP 23,000 (Tuition (Full programme)) — EU/EEA students
IELTS requirement: 7
Financial Aid & Scholarships
Contact City University of London directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About City University of London
City University of London
Botswana, Botswana
Visit the university profile page to learn more about this institution.
University Profile- Start Date Sep, 2026
- Language English
- Duration 12 months
