Program Overview
The Marketing at The Chinese University of Hong Kong is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Hong Kong and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: EUR 25,490 (Tuition (Year)) — International students; EUR 25,490 (Tuition (Year)) — National students
- Location: Hong Kong, Hong Kong
Career Opportunities
Graduates of the Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Marketing Management
- Marketing Research
- Buyer Behavior
- Organizational Marketing
- Marketing in China
- Service Marketing
- Strategic Marketing
- E-Marketing
- Integrated Marketing Communication
- Customer Relationship Management
- Global Marketing Management
- Salesmanship and Sales Management
- Chinese Wisdom and Marketing
- Strategic Brand Management
- Retailing and Distribution Management
- Special Topics in Marketing
- Marketing Engineering
Admission Requirements
Academic Requirements
Applicants are required to meet the following requirements
- Have a recognized bachelors degree with honors (not lower than second class lower division or B grade) or equivalent professional qualification.
- Provide a satisfactory GMAT score
- For admission purpose, the scores of GMAT tests taken more than five years prior to the admission year will not be considered.
- Online registration details of GMAT
- possess a pass grade in English in one of the following examinations:
- Hong Kong Advanced Level Examination (AS Level);
- Hong Kong Higher Level Examination;
- CUHK Matriculation Examination; or
- achieve Level 4 or above in the English Language subject of the Hong Kong Diploma of Secondary Education (HKDSE) Examinatoin; or
- a degree from a university in Hong Kong or an English speaking country; or
- TOEFL (Paper-based: 550; Computer-based: 213; Internet-based: 79);
- GMAT (verbal) (Band 21);
- IELTS (Academic) (Band 6.5); or
Remarks
A student shall not be registered simultaneously in another course of study or research leading to the award of a degree, diploma or certificate either at this University or at any other tertiary institution unless an application has been submitted in advance to the Graduate Division, endorsed by the Faculty, and approved by the Graduate Council.
Students in breach of this regulation will be required to discontinue studies at the University. Students in breach of this regulation will be asked to discontinue their studies at the University.English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 25,490 (Tuition (Year)) — International students; EUR 25,490 (Tuition (Year)) — National students
Tuition fees: EUR 25,490 (Tuition (Year)) — International students; EUR 25,490 (Tuition (Year)) — National students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact The Chinese University of Hong Kong directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About The Chinese University of Hong Kong
The Chinese University of Hong Kong
Sha Tin District, China
public research university in Hong Kong established in 1963
University Profile- Application Deadline May, 2027
- Start Date Sep, 2026
- Language English
- Duration 12 months
