Program Overview
The Marketing at The University of Edinburgh is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 7
- Tuition: GBP 20,100 (Tuition (Year)) — International students; GBP 13,800 (Tuition (Year)) — EU/EEA students
- Location: Edinburgh, United Kingdom
Career Opportunities
Graduates of the Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Consumer Behaviour
- Marketing Decision Analysis
- Marketing Research
- Principles of Marketing Management
- Marketing Applications
- International Marketing Strategy
- Marketing And Society
- Marketing Communications
- Marketing in a Digital World
- Marketing of Services
- Understanding Brands
Admission Requirements
Academic Requirements
You need the following GPA score:
Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to Upper Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).
Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).
You will need a UK first-class or 2:1 honours degree from a good university in one of the subjects below, or an equivalent overseas qualification.
- An undergraduate degree in a business or management related subject is normally required. This programme is not aimed at those who have an undergraduate degree specifically in Marketing. If you do, we would recommend our Masters by Research instead.
- Candidates with degrees in social sciences, communications, public relations and media or arts related fields will also be considered.
- Those with a very good Honours degree in other disciplinary areas will be considered provided that they have studied a degree with some marketing related content.
English Proficiency: IELTS 7 or equivalent.
Tuition & Financial Information
Tuition Fee
GBP 20,100 (Tuition (Year)) — International students; GBP 13,800 (Tuition (Year)) — EU/EEA students
Tuition fees: GBP 20,100 (Tuition (Year)) — International students; GBP 13,800 (Tuition (Year)) — EU/EEA students
IELTS requirement: 7
Financial Aid & Scholarships
Contact The University of Edinburgh directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About The University of Edinburgh
The University of Edinburgh
Edinburgh, United Kingdom
Visit the university profile page to learn more about this institution.
University Profile- Start Date Sep, 2026
- Language English
- Duration 12 months
