Master of Science in Strategic Management and Customer Experience
University of Malta
Information last verified July 2026
Program Overview
This programme equips you with the essential skills and knowledge to excel in marketing and management roles across various industries. With a strong emphasis on understanding customer needs and creating meaningful experiences, you'll gain both theoretical insights and hands-on expertise. In addition to mastering communication, analytical thinking, and problem-solving, you’ll develop a customer-centric mindset and leadership abilities that will empower you to lead teams effectively. By completing this programme, you’ll be prepared to thrive in diverse roles such as marketing manager, experience manager, customer service manager, or even chief experience officer, positioning yourself for success in any organisation. This programme equips you with the essential skills and knowledge to excel in marketing and management roles across various industries. With a strong emphasis on understanding customer needs and creating meaningful experiences, you'll gain both theoretical insights and hands-on expertise. In addition to mastering communication, analytical thinking, and problem-solving, you’ll develop a customer-centric mindset and leadership abilities that will empower you to lead teams effectively. By completing this programme, you’ll be prepared to thrive in diverse roles such as marketing manager, experience manager, customer service manager, or even chief experience officer, positioning yourself for success in any organisation.
Career Opportunities
After completing this course, you’ll be well-prepared to pursue a range of exciting careers. Roles such as marketing manager, where you’ll drive brand strategies and engage with customers, or customer experience manager, where you'll craft impactful customer journeys, are within reach. If you aspire to leadership, a project manager role will allow you to oversee initiatives that prioritise customer satisfaction and drive loyalty. With your newfound expertise, you could also progress towards becoming a management consultant or even a chief experience officer (CXO), helping companies place customers at the heart of their strategies. Remember that practical experience gained on the job will be essential in advancing to senior positions. While this programme gives you a solid foundation, hands-on experience is key to reaching leadership roles over time. With opportunities spanning industries like retail, technology, and consulting, this degree sets you up for a rewarding and impactful career.
Program Curriculum
Year 1 In addition to the 60 ECTS credits (compulsory and elective study-units) assigned to the programme of study for the course, students shall be required to register for a supplementary study-unit. Semester 1 Compulsory Units (All students must register for this/these unit/s) MGT5204 Management Science and Decision Analysis 5 ECTS MGT5207 Strategic Management and Enterprising 5 ECTS MGT5208 Cognitive Heuristics and Judgment in Managerial Decision Making 5 ECTS MRK5015 Customer Experience Design for Marketing and Management 5 ECTS MRK5019 Experience-Driven Product and Service Design 5 ECTS MRK5020 Customer-Centric Marketing, CRM and Applied AI 5 ECTS Supplementary Unit MRK3704 Advanced Research Methods 4 ECTS Semester 2 Compulsory Units (All students must register for this/these unit/s) MGT5202 Strategic HR and Organisational Behaviour 5 ECTS MRK5814 Marketing Strategy: Planning and Simulation 5 ECTS Elective Units (Elective units are offered subject to availability, a minimum number of student registrations and time-table constraints) There are four streams of study-units; two streams pertaining to the Marketing stream and another two streams pertaining to the Management stream. Students are to select 1 study-unit from each elective block as indicated below. Marketing Pair 1: Students are required to choose ONE elective study-unit from the following. MRK5021 Strategic SEO and Content Marketing 5 ECTS MRK5022 Retail and eCommerce 5 ECTS Marketing Pair 2: Students are required to choose ONE elective study-unit from the following. MRK5014 Internationalization: Decisions and Strategies 5 ECTS MRK5827 Cooperation and Competition in Complex Markets 5 ECTS Management Pair 1: Students are required to choose ONE elective study-unit from the following. BEM5107 Project Management and Design 5 ECTS MGT5205 Service Design and Operations Strategy 5 ECTS Management Pair 2: Students are required to choose ONE elective study-unit from the following. BEM5108 Applied Emerging Tech
Admission Requirements
Applicants must be in possession of: Refer to the list of country-specific qualifications the degree of Bachelor of Commerce from this University, in the same or in related areas of study as one of the areas of study applied for, obtained with at least Category II or the degree of Bachelor of Commerce (Honours) from this University, in the same or in related areas of study as one of the areas of study applied for, obtained with at least Second Class Honours. The Board may also consider applicants in possession of the degree obtained with Third Class Honours, provided that applicants have obtained other qualifications, including relevant work experience, following their first cycle degree or the degree of Bachelor of Science (Honours) in Business and IT from this University, obtained with at least Second Class Honours or the degree of Bachelor of Science in Business and Computing from this University, obtained with at least Category II and with a minimum average of 65% in the Business area. The Board may also consider applicants in possession of the degree obtained with Category III, provided that applicants have obtained other qualifications, including relevant work experience, following their first cycle degree or a first cycle degree from this University obtained with at least Second Class Honours or Category II in an area deemed appropriate by the Board. Applicants shall be required to submit a portfolio covering at least twelve months of relevant and related experiences. Such applicants may also be required to attend an interview to allow the Board to assess their suitability to follow the Course with profit or a first cycle degree from any university that is equivalent to the qualifications set out in paragraphs (a) to (e). In appropriate cases, the Board may require students admitted to the Course to follow and pass supplementary study-units to which a maximum of 12 ECTS credits are assigned, in addition to the programme of study. You are viewing the entry req
Tuition & Financial Information
Tuition Fee
€10,800 (Non-EU)
About University of Malta
University of Malta
Msida, Malta
TheUniversity of Malta(Maltese:L-Università ta' Malta;UM; formerlyUOM) is apublic research universityin the towns ofMsidaandValletta, Malta. It serves as theflagshipandnational universityof...
University Profile- Start Date October
- Language English
- Duration 2 years
- Credits 90
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