Program Overview
The International Business and Marketing at Reykjav\xc3\xadk University is a MSc programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the International Business and Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Iceland and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- Tuition: EUR 10,700 (Tuition (Year)) — International students; EUR 6,100 (Tuition (Year)) — EU/EEA students
- Location: Reykjavik, Iceland
Career Opportunities
Graduates of the International Business and Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Introduction to international business
- Ethics
- International marketing
- Advanced and digital marketing
- Strategic management
- International markets
- Branding and strategic marketing
- Business research methodology
- Global Economy
- Exchange program and/or Internship
- Research proposal
- Master Thesis
Admission Requirements
Academic Requirements
- BSc Business Administration or related field.
- Individuals with a degree in other fields can apply for admission to the programme (MSc and MIBM) provided that upon starting the programme, they have completed undergraduate courses in accounting and managerial accounting, or will take such courses at RU in place of elective courses during their studies.
- Excellent English language skills.
- Further education and professional experience benefit applicants in the evaluation process.
Applications and accompanying documents
All applicants must submit an electronic application and attach the required accompanying documents. The following documents need to accompany applications (they should be supplied in English)- Curriculum vitae with a photograph
- Official university transcripts of records and diplomas
- Personal statement (Why are you applying to the programme and what is your aim in pursuing the programme? [up to 300 words in English])
- One letter of recommendation from an individual who can assess the ability of the applicant to pursue the programme. The letter may be in English or Icelandic and should be sent directly from the referee in question to the Master\'s Programme Administrator in the School of Business at hrund@ru.is .
Tuition & Financial Information
Tuition Fee
EUR 10,700 (Tuition (Year)) — International students; EUR 6,100 (Tuition (Year)) — EU/EEA students
Tuition fees: EUR 10,700 (Tuition (Year)) — International students; EUR 6,100 (Tuition (Year)) — EU/EEA students
Financial Aid & Scholarships
Contact Reykjav\xc3\xadk University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Reykjavík University
Reykjavík University
Reykjavík, Iceland
Reykjavík University is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields. The...
University Profile- Application Deadline 2001-02-18
- Start Date 2018-07-27
- Language English
- Duration 24 months
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