Public Relations and Advertising
Richmond University - The American International University in LondonProgram Overview
The Public Relations and Advertising at Richmond the American International University in London is a MA programme in Communications & Media over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of communications & media. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Public Relations and Advertising programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: GBP 12,000 (Tuition (Year)) — International students; GBP 7,000 (Tuition (Year)) — EU/EEA students
- Location: London, United Kingdom
Career Opportunities
Graduates of the Public Relations and Advertising programme are prepared for diverse careers in communications & media:
- Journalist
- PR Manager
- Content Strategist
- Media Producer
- Digital Marketing Manager
- Communications Officer
Program Curriculum
Course Structure
- Advertising Practice
- Public Relations Practice
- Adver&PR in the Global Marketing Com Mix
- Professional Digital Media Skills
- Advertising PR & Journalism in Context
- Political Communication
- Celebrities, Marketing and the Media
- Fashion and Luxury Brands and the Media
- Professional Practices in Visual Arts
- Entrepreneurship & Innovation Management
- International Relations and the Media
- Managing Organisations and People
- Corporate Governance
- Strategic Management
- Marketing in a Digital World
- The International Art Market
- Professional Research Project
- Internship
- Extended Professional Research Project
Admission Requirements
Academic Requirements
A Bachelor\xc2\x92s degree from an accredited institution, or UK first degree with minimum second class honours, or an overseas equivalent as determined by the University. For Masters programmes in the School of Communications, Arts and Social Sciences, a first degree in an appropriate discipline is normally required. Relevant work experience is welcomed and may on occasion be accepted in lieu of a first degree, but is not required.
The language of instruction at Richmond is English, and non-native English speakers are asked to provide IELTS, or Pearson Academic Test of English language examination results as proof of their fluency in written and spoken English. We look for an IELTS of 6.5 overall with no element below 6.0 or Pearson Academic Test of English with 61 overall and 56 in each element.
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
GBP 12,000 (Tuition (Year)) — International students; GBP 7,000 (Tuition (Year)) — EU/EEA students
Tuition fees: GBP 12,000 (Tuition (Year)) — International students; GBP 7,000 (Tuition (Year)) — EU/EEA students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact Richmond the American International University in London directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Richmond University - The American International University in London
Richmond University - The American International University in London
London, United Kingdom
Richmond University - The American International University in London is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing...
University Profile- Language English
- Duration 12 months