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Sales Marketing Communication Management logo
Université Grenoble Alpes (UGA) logo

Sales Marketing Communication Management

Université Grenoble Alpes (UGA)
Tuition EUR 206 (Tuition (Module)) — International students
Degree Master
Duration 12 months
Delivery On-campus
Location Grenoble, France
Language English

Program Overview

The Sales Marketing Communication Management at Universit\xc3\xa9 Grenoble Alpes (UGA) is a Master programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Sales Marketing Communication Management programme are well-prepared for careers in academia, industry, government, and the private sector across France and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 12 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. Tuition: EUR 206 (Tuition (Module)) — International students
  5. Location: Grenoble, France

Career Opportunities

Graduates of the Sales Marketing Communication Management programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Commerce - 70 Hours (lectures and tutorial) - 10 ECTS
  2. Communication and Sales Techniques:
  3. Payment conditions, letters of credit , Incoterms, tenders
  4. Management of a distribution networks :agent, distributor, reseller, internet
  5. Introductions to commercial situations
  6. Marketing: an approach to foreign markets - 40 hours - 5 ECTS
  7. Selling and buying behaviours in different countries. Specific means of communication.
  8. Sociological and cultural approach in different parts of the world - 25 Hours - 3 ECTS
  9. The importance of mediation in business. International trade law and regulatory requirements.
  10. Knowledge of company management, accounting, logistics - 25 hours - 2 ECTS
  11. Biotechnology - 70 hours - 10 ECTS
  12. Organiser: Jean Viallet, Research Center Ontology and Oncology, Institute Albert Bonniot
  13. Content: The course aims to present up to date technologies used in Biotech Companies for genetic engineering, bioprocessing, molecular diagnostic, high-throughput screening, immunotechnology, stem cell and tissue engineering, animal technologies and industrial biotechnology.
  14. Principles of Instrumental Analysis - 60 hours - 10 ECTS

Admission Requirements

Academic Requirements

You must not hold advanced secondary school qualifications and you must have interrupted your initial studies at least 2 years ago.

The candidate must also meet one of the two following conditions:
  • The candidate is at least 20 years old on 1st October of the year the diploma is awarded. They must also be able to provide proof of 2 years of salaried professional activity (full or part time) or activity during which they paid 2 years of Social Security contributions (the following are considered, in accordance with the law, professional activities that result in paying Social Security contributions: national service, any period of time spent on the upbringing of a child, registration with the Job Centre (P\xc3\xb4le Emploi), vocational training intended for young people looking for work or qualifications and the practice of high-level sports activity) ;
  • The candidate is 24 years old or more on 1st October of the year the diploma is awarded.
International candidates must have a residence permit that is valid until 31st October of the examination year.
  • Disabled candidates may request, from the Director of Education, exemption from all or part of the conditions required for registration.
  • The time between first registering for the diploma and obtaining it cannot exceed 4 years. To calculate this duration, registration with different universities is included. Exceptionally, an additional year may be granted by the Vice-Chancellor of the University.
  • Candidates may only register at one institution per year.
  • Registration corresponds to two examination periods.

Tuition & Financial Information

Tuition Fee

EUR 206 (Tuition (Module)) — International students

Tuition fees: EUR 206 (Tuition (Module)) — International students

Financial Aid & Scholarships

Contact Universit\xc3\xa9 Grenoble Alpes (UGA) directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.